Most digital transformation initiatives begin with customer journey mapping, a process that helps fully understand the dynamics of your target customer and their behavior. Journey mapping connects the dots from your customer’s initial interaction with your brand, through their entire experience with your brand via multiple channels (e.g., website, mobile app, phone call, direct […]
Posts Tagged ‘Life Sciences’
Why Digital Transformation Matters In Life Sciences
In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They now expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve.
Life Sciences, Digital Transformation Is Upon Us
Outside of work, it’s obvious that we have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain our children (and ourselves!), to connect with friends […]
The Final Frontier: Paper-Based Validation Testing
As a big fan of efficiency, it pains me that most of us in life sciences still execute validation testing with pen and paper, present company included. All of those poor trees. All of that hand-cramping. All of that scanning. All of those migraine-inducing QA reviews in which we’re squeezing scanned test cases into […]
Cancer “Moonshot” Focuses on Technology and Data
It is no surprise that the roadmap for Vice President Biden’s Cancer “Moonshot” revolves around technology and data sharing. As part of his cancer “moonnshot”, Vice President Joe Biden pledged to work to increase cancer research resources and improve coordination across the research community. In a recent post on Medium , Biden said breaking down […]
Why Life Sciences Needs A Lesson From Southwest Airlines
The life sciences industry could learn a little something from Southwest Airlines’ “Transfarency” campaign, in terms of reporting clinical trial results. A recent investigation by the publication STAT found significant violations in the reporting of clinical trial results to the ClinicalTrials.gov database. Most academic research institutions, drug companies, and even the National Institutes of […]
Biden Aims To Use “Data And Technology” To Help Eliminate Cancer
Last week, I wrote that Vice President Joe Biden was going to meet with cancer researchers to talk about regulatory questions revolving around precision medicine. Today, we know much more about the cancer “moonshot” President Obama charged Biden with in this week’s State of the Union address. In a post on the publishing platform […]
Zuckerberg and Chan’s Letter To Daughter Focuses On Life Sciences
In case you missed the headlines, Mark Zuckerberg and Priscilla Chan got the best Thanksgiving gift ever last year – their daughter. Her name is Max. The proud parents wrote a breathtaking letter to her, sharing images of the world she lives in today and what they hope Max grows up to see. Just […]
The Most Innovative Companies In The World
Everyone loves lists, so here’s another to add to this year’s collection. The Boston Consulting Group (BCG), one of the most prestigious management consulting firms, released the results of its 10th annual global survey on the state of innovation.
The Industry Cloud Landscape Infographic That Caught My Attention
Gordon Ritter, co-founder and general partner of Emergence Capital, wrote an article in TechCrunch the day after Thanksgiving in which he spoke about the prowess of “industry cloud companies” – companies that develop software for specific verticals. “These companies might not be well-known outside specific industries, but ask anyone within an industry vertical and […]
Google Life Sciences Is Now Verily
Alphabet, Google’s parent company, is getting even more serious in our industry. Earlier this week, the company introduced its life sciences organization as Verily. It was previous known as Google Life Sciences. According to STAT, the new company name means “truly” or “certainly,” referencing Verily’s CEO and former chief scientific officer of LabCorp Andy […]
Recruiting Clinical Trial Subjects At Point-of-Care
Clinical trials face long delays and, in some cases, are even cancelled because too few subjects are enrolled. Sponsors and CROs have different recruitment strategies, from advertising through mainstream media (although this practice is not as widespread you’d think) to the use of mobile and digital applications. But, one of the most effective ways […]