Posts Tagged ‘Health’

Now that September is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in August – they’re ranked in order of popularity, with number one being the most viewed piece. Pfizer, Eli Lilly, And Roche […]

At this year’s MedCity CONVERGE, a two-day summit in which executives convene to discuss the future of innovation in healthcare and life sciences, digital was a hot topic. In a presentation titled “Digital Health’s Arrival (Or Not) In Pharma,” Dr. Naomi Fried, an expert on digital health innovation and past chief innovation officer at Boston […]

In August of last year, I wrote a blog piece that discusses the possibility of GlaxoSmithKline (GSK) being one of the first pharmaceutical companies to use Apple’s ResearchKit. It appears that possibility has become reality. According to Bloomberg, the global pharma company will be leveraging a mobile app they created on ResearchKit to obtain information […]

In a recent post, I took an in-depth look at the first of three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

  It’s often said that “music heals.” While it may not cure disease, some nations are turning to music in an attempt to prevent it. Jamaica’s Ministry of Health produced a reggae music video that’s about Zika, a virus that is spread through mosquito bites. According to the Center for Disease Control (CDC), Zika is […]

How do computers see the world?  Can they tell if we are happy?  Can they predict what we are going to have for dinner next Tuesday?  Can they recognize when we are sick? Well, my iPhone can.  Sort of. I was (finally) recovering from a nasty cold last week and I opened the Health app on my phone and noticed that […]

  So, one of my spunky co-workers, who happens to be the prolific blogger behind www.adviceformydaughter.com, shared this on Facebook: “My daughter wants to use her Christmas money to buy a diabetes kit, just like daddy’s, for her American Girl Doll. It makes me happy that she will understand this part of his life a […]

  In case you missed the headlines, Mark Zuckerberg and Priscilla Chan got the best Thanksgiving gift ever last year – their daughter. Her name is Max. The proud parents wrote a breathtaking letter to her, sharing images of the world she lives in today and what they hope Max grows up to see. Just […]

Microsoft founded a separate division within the company, called Microsoft Research, back in 1991 as a global think tank of sorts to move computing, engineering, physics, science, and mathematics forward. It was, and is, a place for scientists, researchers, mathematicians, and otherwise incredibly bright people, to have the freedom to think about amazing ideas and […]

  As a user of 23andMe since 2008, I’ve been closely following the company, especially since the FDA told them in 2013 to stop marketing their personal genetics testing service. At last, the FDA has given 23andMe the green light. Not surprisingly, the positive news pushed the cost of the genetics test from $99 to […]

  Digital transformation (DT), the concept of leveraging digital technologies to engage with constituents (e.g., customers, patients, employees, or partners) is vital in today’s world. The audience you’re targeting expects communication to be easy and information to be readily available at any time. If they can’t get what they want from you, they’ll go somewhere […]

  I’m not going to get into whether prescribing or using drugs for off-label purposes makes sense – you can decide that for yourself. However, what I will tell you is that it’s a hot topic in the industry right now. Pharmaceutical companies continue to lobby the FDA to eliminate any prohibition of off-label promotion […]