Posts Tagged ‘digital’

In a recent report, Forrester described why customer experience in the banking industry is incredibly important, possibly even more so than in other industries. “For years, we have watched power shift from companies to customers. In the age of the customer, customers can and do transfer their loyalty when they don’t receive the engaging customer […]

On September 4, 2017, Novartis announced that its current CEO, Joseph Jimenez, will step down from his role in February 2018. He will be replaced by Dr. Vasant Narasimhan, the company’s current global head of drug development and chief medical officer. The backgrounds of the two executives couldn’t be starker. Mr. Jiminez has very little […]

Most of us have been affected by flight delays due to inclement weather. In fact, according to the Federal Aviation Administration (FAA), the largest cause of air traffic delays in the National Airspace System is the weather. While flight delays are a nuisance, they also translate into real losses for industry-related companies and passengers. It’s […]

Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. How Merck & Facebook Are […]

The business intelligence (BI) industry has been plagued with poor user adoption for years and has a huge failure rate among companies. Here are some of the reasons why. Product is challenging to use: When a BI tool is not designed for business users, such as financial advisors and client associates who are primarily non-technical […]

A few months ago, I came down with the flu. I couldn’t get out of bed from fever, pain, nausea, and exhaustion. Over the phone, a nurse confirmed that I probably did have the flu but I physically could not get into the office to see my primary care physician or get a prescription. No […]

Mastering the digital customer experience remains top-of-mind for companies across all industries. According to Forrester, nine of 10 organizations work with outside vendors to implement (i.e., strategy, design, technology) their digital experience programs. Fortunately for you, and us, Forrester recently released its list of “the biggest and most important digital experience service providers.” Perficient, along […]

Reputation Institute, a research and advisory firm that focuses on tackling and analyzing the reputation of companies worldwide, released its annual ranking of the most reputable U.S. banks. According to the report (and a basic understanding of human nature!), a company’s reputation has an effect on: Customers buying your products and services Policymakers and regulators […]

Every moment, consumers form micro-impressions that can make or break your business. Across multiple devices and moments, you need to engage customers with a consistent narrative. A truly great customer experience—one that feels completely integrated to your customer—requires harmony, no matter the channel, device or moment of need. But this isn’t easy. Not only is […]

According to an April 2017 report from Kantar, a leading marketing research and media company, nine of the top 25 digital advertisers in 2016 were companies in the financial services industry, many of which have significantly increased spending within a one-year period. Here are the banks, insurers, and other financial services firms that are among […]

A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]