Posts Tagged ‘Digital Trends’

Digital experience enhancements, shifting social norms, and evolving attitudes around the role of technology in everyday life are changing customer expectations when it comes to how, when and where people engage with your brand, services and products. Is your organization prepared for success in this rapidly changing landscape? These customer experience trends are what we […]

The Different and Next Generations of Digital Consumers Rock n roll vs. big band, grunge vs. pop – these music styles divided generations. Perhaps an even greater generational divide has grown around technology. Technology has been called The Great Equalizer, but while technology is available to anyone, it clearly shows the divide between generations. Baby […]

It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]

I had the pleasure of attending an Adobe Café in NYC earlier last week. The Cafés are a series of workshops Adobe is hosting for its partners. This one in particular was specifically geared towards business development in the financial services industry. Christopher Young, director of industry strategy and marketing for financial services at Adobe, presented some great statistics […]

Integration is king; long live integration. In some ways, this may be one of the more obvious trends. If you want to deliver a great customer experience, you have to both know something about this person interacting with you and provide key transaction(s). Both of these elements drive the need for integration. Let me give you […]

No one should be surprised that cloud continues to be a trend in 2017 and beyond.  The fact is that Digital Transformation requires exactly the features that cloud provides.  Forrester has a nice quote that I think summarizes the value we need: Many I&O technology investments fail to deliver true business value through great customer […]

We rely more on anecdotal evidence for this but it’s definitely a trend.  While B2C organizations continue to highlight the importance of consumer-based mobile we see that the hype cycle has begun to level out.  Mobile is important.  No one argues that.  Omnichannel is important. No one argues that either.  However, more companies now realize […]

As is inevitable when something matures, people take a closer look at what is actually happening and what they can realistically expect to gain from it.  That’s no different for Digital Transformation.  It has significant upside and just a few of the various activities can benefit you.  For example: Focusing on DevOps can decrease time […]

As is inevitable when something matures, people take a closer look at what is actually happening and what they can realistically expect to gain from it.  That’s no different for Digital Transformation.  It has significant upside and just a few of the various activities can benefit you.  For example: Focusing on DevOps can decrease time […]

Digital Transformation has been happening for a while, what is different now compared to earlier years of digital transformation, is the factors which determine the Transformation. Who is changing the game ? the speed and the volume of information available etc. The change is fast because it is just not only the companies who changes the customer engagement […]

If you listen to over 6,000 business professionals, the answer would be YES!  Econsultancy, in association with Adobe has produced a Digital Trends report every year for the last several years. This year’s report, Digital Trends 2015, says Customer Experience is the top, single most exciting opportunity in the digital marketing world. 22% of the survey […]