Posts Tagged ‘digital transformation’

At Dreamforce 2015, Anthony Morris of Salesforce walked through what’s changing in the digital banking world.  He also highlighted some disruptors and interviewed two innovators: GE Money and Webster Bank. Key statement: “Banking is mandatory. Banks are not.” “Banks must adapt or die in a digital world” – Financial Times August 2015 The whole banking […]

  Keith Lovell just left Shazam, the company behind the popular app that magically tells you the artist performing the song playing in the background at Cheesecake Factory. With almost a decade as the company’s CFO, he chose to join TrialReach, a technology company focused on helping patients find the clinical trials they’re eligible for, based on […]

Does your company share a single, objective view of your customers? Are teams adept at sharing customer insight across the organization and encouraged to do so? Does your brand present a consistent, unified face in all channels? If you said anything other than “yes,” your silos may be showing. Over the weekend I dug into Gillian Tett’s The […]

  I’m sitting at my desk thinking to myself: Why don’t I see many ads trying to recruit patients for clinical trials? “Many” is actually an overstatement. I rarely see them. Anywhere. And that’s a problem. I’m fairly healthy, but I have some issues. I’m slowing balding. I suffer from heartburn. Sometimes, I have debilitating […]

  Now that September is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in August – they’re ranked in order of popularity, with number one being the most viewed piece. 

  There’s a lot of talk these days about digital transformation: changing the way companies interact with their constituents. In general, the movement has not focused on specific groups of people…until now. 

Every day at Perficient, we help clients develop new ways of interacting with customers, build contextual understanding in their decision making, and create new ways of business operations as a Smarter Process Practice. In this article, I am going to describe a couple of data-related challenges businesses are facing as they embark on their digital transformation […]

  Bayer. Then Abbott, Roche, and Lilly. And then the rest. Reputation Institute, a research and advisory firm that focuses on tackling and analyzing the reputation of companies worldwide, released its annual ranking of the most reputable pharmaceutical companies in the world. 

This great article published by CMO.com (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]

Dreamforce is just 21 days away and we’re excited to return to San Francisco to make it a great success for our customers and the Salesforce community – so get ready to be inspired! Head over to our Dreamforce page to learn how you can connect with us, access exclusive Dreamforce content, attend one of our sessions, and most […]

This week there’s a short, excellent article on the Forbes site about Boise State University and its transition to a cloud-based Enterprise Resource Planning solution. Even though one of the advantages of cloud is the relatively quick rollout time (compared to customized software), the school’s leaders knew that employees aren’t always eager to embrace a […]

  According to a recent letter written in the South China Morning Post by Chien Wai-tong, a professor and the associate head (of research) in the school of nursing at Hong Kong Polytechnic University, one in about every four people in Hong Kong has been affected by a mental health issue at some point in […]