Posts Tagged ‘digital transformation’

The National Retail Federation’s annual Big Show is a visual overload of the latest and greatest retail technologies. I was fortunate to attend this year and came away with these thoughts: Retail has become lower touch and no touch. I viewed the emergence of touch-screen vending machines that interact with you as a consumer. You have […]

We all know the benefits of sales force automation and the need for a CRM system to manage your business. However, the future of CRM for your sales organization goes well beyond just managing your contacts and entering leads and opportunities. It’s about having the tools and the technologies at your fingertips to help you sell smarter and […]

  Outside of work, it’s obvious that we have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain our children (and ourselves!), to connect with friends […]

  In the good ol’ days, walking in the clinic door and asking for a few minutes of a physician’s time was the main method used by sales reps to position a drug in the doctor’s mind. Physician outreach was, and still is, one of the most effective ways to penetrate the market with a […]

  I really don’t like carrying cash. And, the only reason I do is because that’s all my barber accepts. I prefer using digital money. Huh, digital money? According to Investopedia, digital money is “any means of payment that exists purely in electronic form.” In other words, think of digital money as using any payment […]

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years, with particularly strong growth expected in home improvement and grocery. Although apparel […]

Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We’ve done a lot for retail companies in the past two years to plan for this growth and evolve and improve their systems to accommodate it. Because we are so focused on helping our […]

The 2015 2H Digital Marketing Outlook report from the Society of Digital Agencies was recently published. It’s a sort of “State of Digital” report, so our teams here are very interested in what it has to say. I found it interesting the way that SODA defines “digital marketing” to cover what I would simply refer to as “digital”…or […]

  Welcome to the New Year! Similar to the way we share our most popular blog posts on a monthly basis, it only makes sense to look back at the most viewed posts from 2015. So, here it goes, with number one being the most read piece. 

This is relatively simple but a step in your digital transformation you can’t skip. Most every company has a strategy. Your digital strategy should align to your overall company strategy. For example, if you differentiate yourself in your marketplace by targeting a specific type of client or by being a full service, high touch type […]

As the year closes, you start to think about what works and what doesn’t, especially in the context of the conversations you’ve had with real-life companies. There are a variety of best practices but I’ll pick my top five and start out with what some would consider the most obvious, gain insights and understand your […]

  As we wrap up 2015 I wanted to take a look back at our most popular blog posts for the year. It is not a surprise that some of the more popular posts were about analytics, digital transformation and value-based care. Here are the top 10 posts from 2015:   #10. Empowering Patients: Engaging […]