Posts Tagged ‘digital transformation’

Two of our technology partners, Appian and MuleSoft, recently announced a partnership to improve integration for digital transformation. Appian is a low-code BPM platform to build apps and simplify workflows. MuleSoft‘s Anypoint Platform integrates apps, data, and devices with API-led connectivity. Together, these two vendors help simplify integration and accelerate digital transformation with the combined functionality of […]

One big focus of Digital Transformation is getting the customer experience right. As we’ve talked about, the customer experience is not just about visits to your website, but also includes interactions with your marketing emails, the in-store experience, how your customer service representatives interact and so on.  We talk about understanding the customer journey across all […]

As a marketing manager at Perficient, I have the unique opportunity to work on the latest and greatest in technologies. For my role specifically, I straddle the latest innovations in Cloud and DevOps in addition to portal and collaboration technologies. Both industries are uniquely positioned to support each other to enable organizations to work collaboratively […]

Lloyds Banking Group, a company with 30 million customers under several brands including Lloyds Bank, Bank of Scotland, and Halifax, has put forth additional cost-saving measures to help the company weather poor economic conditions and better meet customer expectations. On top of the 9,000 jobs and 200 retail branches the bank outlined to eliminate in […]

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

  Organizations today have their structures in place: customer data, historical records in data warehouses and well-built OLAP solutions. Either they have all of the implementations to expose that data as useful information or are working to set up an infrastructure to do so. However, they still find the process of integrating their information into one […]

  For any organization to run and grow either organically or even seamlessly merge/ acquire with another entity and continue promoting growth, digital transformation plays a vital role. Regardless of the industry, to reach your customer base with maximum potential, you need to have the digital means that can be personalized based on individual customers, geographical […]

I love yard work. There’s something about the satisfaction that I get when I mow my grass, particularly the instant results and fruit of my labor, that I just can’t get enough of. Well, it’s spring where I live, and the season of yard work is upon us. A warm and wet winter has my […]

I recently read through a guide on the Top 15 Financial Services Trends for 2017 by my friend and colleague Eugene Sefanov. Business Process Management (BPM) platforms continue to add more capabilities for greater impact on all industry verticals allowing organizations to remain relevant in an ever changing digital economy.  The following is some insights […]

The Adobe platform has so much to offer. From campaign and experience management, to digital marketing and an awesome mobile experience, there are few things not to love about the platform. When we think of the benefits that Adobe brings, we (and our clients) very often think of our target customers and the benefits we […]

My email inbox is filled with the latest research everyday with content around the evolution of cloud and its associated segments. Whether it’s a focus on a specific area (IaaS, SaaS, PaaS, etc.) or a branch out towards an industry (IoT, AI, Mobile, etc.), the consensus among industry experts is that cloud is staking its […]

This is the era of “wanting to be engaged and needing to be informed”. For ages, lagging indicators such as customer sales and customer problem solving were the driving factors for customer satisfaction. However, using predictive analytics to understand valuable customers and appropriately engage with them is a key aspect of business intelligence, as pointed […]