Posts Tagged ‘digital transformation’

Futuristic cars portrayed in movies and TV shows years ago had some thinking our cars would fly instead of drive by 2017. Over the past few years, the evolution of connected cars has married consumer technology with our primary mode of transportation. And just on the horizon are cars that will be self-driving. Vehicles rolling […]

Remember when FitBit was the hot holiday product flying off the shelves? And though I’m embarrassed to admit this, I had never heard of “Alexa” two years ago when it was among the choices for a holiday gift raffle at a previous company. In three short years, consumer electronics manufacturers have embraced IoT with gusto. […]

The American Customer Satisfaction Index (ACSI), which measures the satisfaction of consumers with the quality of products and services offered by companies across a variety of industries, released a report that suggests digital transformation is helping financial services companies increase customer satisfaction. The ACSI report, which is based on 17,861 customer surveys collected between October […]

With the world’s population on the rise, food production and farming will be more important than ever. According to the UN Food and Agriculture Organization, “the world will need to produce 70% more food in 2050 than it did in 2006.”1 Meeting this anticipated demand will require farmers and agricultural companies to push the technological […]

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

Thanksgiving is here again, complete with family, food, and football. With the festive holiday season not far behind, this is the time of year to count blessings and be grateful for all the things that we have. It’s been a great year for digital transformation and experience, with more organizations than ever discovering the need […]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

In a few short years, the Internet of Things (IoT) has gone from technology hype to reality. IoT is “disrupting businesses, governments, and consumers and transforming how they interact with the world.” 1 Adoption rates for IoT are accelerating – reaching nearly 43% of enterprises worldwide.2 However, the IoT applications we see today are only […]

ZDNet published an article this week on the importance of Change Management for a Digital Transformation. In the article, they cite Under Armour’s recent SAP implementation and how the lack of Change Management led to significant project issues. It’s worth a couple minutes of your time to read the article linked below. Under Armour cites […]

We’re quickly seeing the Internet of Things enter our daily lives – the cars we drive, devices we wear, and even appliances in our homes. Adoption rates for IoT are accelerating – reaching nearly 43% of enterprises worldwide.1 However, the scope of applications for IoT solutions is still in its infancy. Early adopters across a […]

Think back to the early days of the Internet. You can still hear the dial-up sound as the modem connected you to the World Wide Web. Painfully slow – and yet amazing at the same time – it was hard to imagine how this technology would change our lives. Similar to a rock thrown into […]

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]