Posts Tagged ‘digital marketing’

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]

With any Digital Transformation journey, various groups within your company need to coalesce together in order to move the organization forward.  Adobe CIO Gerri Martin-Flickinger spoke about how Adobe had to harmonize their Marketing, IT and Product efforts to ensure their transformation journey was a success.  You can read my blog article about what Adobe […]

When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements […]

The whole concept of a digital transformation would predict a sharp decline in non-digital advertising budget as the digital channel becomes much more important.  I don’t have statistics but here’s anecdotal evidence.  Entrepeneur.com has an article about Quiznos new Ad strategy.  They are pulling TV ads entirely although they will keep print media ads. “Our […]

Jonathan Gordon and Jesko Perrey at the McKinsey & Company blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a digital transformation perspective. […]

Jonathan Gordon and Jesko Perrey at the McKinsey & Company blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a digital transformation perspective. […]

Sitecore has just announced the official release of Sitecore Experience Platform 8 and it’s one of the most ambitious releases to date. Many of us who were at Sitecore Symposium 2014 this past September were able to catch glimpses of the new features and the new look of Sitecore 8. Needless to say, everyone was […]

Something happened while we were all madly getting websites up and running. They evolved. At the same time sites evolved, users expectations evolved as they wanted more than just a simple site. Users recognized the value of sites that provide content. They began to visit sites that were less about mass marketing and more about […]

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]

Just as we gear up for a webinar focusing on the digital experience – scheduled for this Wednesday, more information here – our team has published a new Perficient Perspectives on a closely related topic. Perficient Perspectives are a series of informal Q&A with subject matter experts on hot technology topics and trends. In the […]

As a marketer, the focus on engagement and shift to a more connected, digital experience is incredibly interesting to me. Not long ago, the online experience was fairly simple – you had a website, and you pointed your customers to that site. Your static content was adequate at the time. Fast forward to 2014… what […]