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As a marketer, the focus on engagement and shift to a more connected, digital experience is incredibly interesting to me. Not long ago, the online experience was fairly simple – you had a website, and you pointed your customers to that site. Your static content was adequate at the time.
Fast forward to 2014… what worked back when we partied like it’s 1999 (oh wait, it was) isn’t going to cut it today. According to Internet World Stats, as 2013 came to an end, there were over 2.8 billion people in the world online. In 2000, there were less than 400 million online. For the sake of comparison, the world population is around 7 billion today.
Needless to say, that’s a lot of eyes on your .com site. And on that site, we’ve got articles, blog posts, comments, infographics, audio, video, and images, to name a few. It’s easy to be hyper focused on content creation to the point that we lose sight of whether or not that content is even relevant to our target demographic.
Enter a content strategy. This will help you figure out which content type to use where, allowing you to both personalize and enrich your users’ digital experience. Join us on Wednesday, August 27, 2014 at 1 p.m. CT for a webinar, Using the Right Content Strategy to Create a Personalized Digital Experience to learn about some key content strategies, best practices and ways to create great content to keep your users coming back. We’ll also discuss how tools like Sitecore can help drive the personalized digital experience.
During the webinar, you’ll hear from Jason Maloney, Director of Perficient XD, Michael Porter, Principal of Portal, Web Content and Social Solutions at Perficient, and Mark Gehman, Perficient’s Sitecore Practice Director. Together, they’ll share a lot of actionable tips to get you started on creating or improving your content strategy.
To register for the webinar, click here.
Using the Right Content Strategy to Create a Personalized Digital Experience
Wednesday, August 27, 2014
1:00 p.m. CDT