Posts Tagged ‘digital marketing’

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford Perficient is built upon a foundation of successful collaboration with our partners. It is with great pride and excitement that we announce the elevation of Adobe to an Enterprise Partner. This distinction is reserved for our largest and strongest […]

So many channels, countless vendor options The rapidly growing marketing technology landscape is converging around content, customer data, marketing, and commerce. The marketing technologies landscape diagram from Scott Brinker best illustrates the complexities we face as marketers.  In January 2014, there were 947 vendors listed. By 2015, the number of vendors exploded to nearly 2,000. CMOs and […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

Just as the promise of technology in marketing is undeniable, so are the challenges many companies face when integrating it with their marketing. In many organizations, marketing teams aren’t reaching their potential in digital marketing, frequently due to technological obstacles, whether internal or external. “Kovalev v Szilagyi 2013 Fencing WCH SMS-IN” by Marie-Lan Nguyen is licensed under CC-BY […]

IBM announced the formation of their Cloud video unit before IBM Connect. While there are a number of announcements and observations from Connect, I wanted to get this post out. The acquisition of Ustream caused IBM to announce their Cloud Video Service Unit and as the graphic shows, this business unit ties together several acquisitions as […]

It’s the day after the big game. The Denver Broncos are still bathing in Super Bowl victory, but what about the advertisers? Some might feel like this CMO. Yes, the brands who advertise during the Super Bowl have the budgets pay for a captive audience of 115+ million viewers. But does it make sense to […]

When watching the Summer Olympics, the track and field athletes are astounding to watch, especially the 110 or 100-meter hurdles. How is it possible to run at such speeds, successfully clear each hurdle, and cross the finish line in record time? You may feel the same when it comes to digital transformation. Making an organizational […]

“Slow and steady wins the race.” – From ‘The Tortoise and the Hare’ While the moral of this famous Aesop tale applies to a variety of situations, it’s just not the case for the modern B2B marketplace. The pace continues to accelerate, and companies that are slow to respond will be left in the dust. […]

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

The 2015 2H Digital Marketing Outlook report from the Society of Digital Agencies was recently published. It’s a sort of “State of Digital” report, so our teams here are very interested in what it has to say. I found it interesting the way that SODA defines “digital marketing” to cover what I would simply refer to as “digital”…or […]

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]