Posts Tagged ‘digital marketing’

What I’m about to tell you has been said and done before. Quite frankly, most of it is pretty common sense. But, common sense sometimes just isn’t enough to get businesses and executives motivated to alter and improve their eCommerce shopping cart. If it was, we’d be having an entirely different conversation and users would […]

“It wasn’t cool.” That’s what Isaac Irvine, Social and Community Manager at GoDaddy, determined when he took a hard look at the company’s employee advocacy program. A huge fan of GoDaddy since joining the company, Isaac had usually shared much of the company content sent his way. But one day, as he scrolled through the […]

According to Forrester’s study and presentation at the MDMC 2017 Conference at Union Station, the group “Generation Z” is considered to fall between the ages of 18 to 27 years old. Being a Gen Z myself, I was excited to hear Jessica Liu’s keynote session about Gen Z and the way that brands try to reach this generation through social […]

Have you ever wanted to see your site through Google’s eyes? There are ways to monitor your site’s indexation, identify and remove thin and duplicate content from Google’s index, and keep Google from crawling and indexing poor-quality pages in the future. Our recent blog post regarding what to do when you cannot find your page in […]

Let’s not beat around the bush, Google is king in the paid search arena. In most cases, the majority of a paid search marketer’s time is spent working within Google because of the sheer volume it has over Bing when it comes to regular users and daily search volume. According to searchenginejournal.com, Google controls almost […]

Last August, Google announced that, starting January 2017, they would not rank mobile pages as high if the content was visually obscured by an intrusive interstitial or popup. The main reasons Google decided they would start demoting mobile pages with annoying interstitials is because it’s a bad user experience for smaller screens and frustrates users […]

Adobe kicked off Adobe Summit 2017 with a Business Partner Day. Several Adobe executives spoke about Adobe’s growth over the past few years, the strategies they have in place and recent performance numbers. Adobe embarked on their cloud strategy back in 2011 and in 2016 Adobe had 20% YoY increase in revenue. In their Marketing […]

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversion is a little bit of a loose term. There are micro-conversions, macro conversions – and conversions that can differ based on your site purpose. Maybe you’re trying to get someone to […]

There are few topics that have been met with more conversation than bidding on branded terms. With paid search evolving faster than ever with new ad formats, new targeting options, and increased competition, it’s vital to have a well-rounded account that supports customers through the entire sales funnel. Bidding on your branded terms might seem […]

Nate Bauer, senior digital marketing strategist for Perficient Digital, recently wrote a blog post about the typical challenges of developing and executing on a digital marketing strategy. Many times, when developing a strategy, companies take a giant step back to evaluate every single variable throughout the entire spectrum and painstakingly create the perfect plan by which to […]

Another digital advertising opportunity may exist soon thanks to Facebook. With the launch of their Events from Facebook app, we predict the data collected from the app could open up another avenue for reaching potential customers. The new app allows consumers to find local events or those their friends are interested in. In addition, it […]

Reaching your ideal client with just the right information at just the right time is a perpetual challenge. Even with solid business objectives, a great team, and maybe a fancy new implementation of Adobe Experience Manager, understanding who to target, when, and how is pretty much the triumvirate of marketing challenges. You likely have some […]