Nate Bauer, senior digital marketing strategist for Perficient Digital, recently wrote a blog post about the typical challenges of developing and executing on a digital marketing strategy. Many times, when developing a strategy, companies take a giant step back to evaluate every single variable throughout the entire spectrum and painstakingly create the perfect plan by which to execute tactical initiatives that perfectly fulfill business goals. And the result is a massive loss of growth opportunity.
A better approach is using iterative growth and data-driven “loops” to prioritize and execute on quick wins.
The beauty of this iterative process is that each loop continues to inform marketing strategy for future targeted campaigns and initiatives. As we’re all well aware, customer experience and engagement is key to growth. Coupled with a continuous stream of data and success measured against benchmarked KPIs over time, a comprehensive marketing strategy machine begins to unfold.
To read Nate’s full blog post, click here.
