Posts Tagged ‘digital marketing’

As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

CMO.com has an interesting article on some key stats in the B2B world. By that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution.  Think campaign management software rather than a shopping cart.  I won’t quote every single stat but here are my top […]

Welcome back to part 2 of 3 in our analytics data validity series! For this post, we’re assuming that you’ve been looking at your data for some time now, and that you’re familiar with how your data typically trends (if you’re not, take a look at last month’s post). Below are some questions that might […]

In today’s increasingly online world, it’s no surprise that the collection and analysis of data is becoming vital to the business decision-making process. However, in order to turn data into actionable insights for your organization, it’s important that proper planning takes place, that the right teams are involved, and that implementation, testing, and analysis are […]

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

If you keep up with Google AdWords trends, you know that recently dynamic targeting expanded into what Google is calling “Page Feeds.” Per Google, Page Feeds give you “additional control over your DSA campaigns to ensure only relevant products and services are shown to your customers. Simply provide us with a feed of what you […]

When the Interactive Advertising Bureau (IAB) recently released a white paper on programmatic selling and buying, the questions were aplenty after several media experts noticed numerous uses of the word “automation” rather than the passionately defined, and now more acknowledged, term “programmatic.” Building from years of changing definitions, varied uses, confusion, and some flat-out contentious […]

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

When you hear Wisconsin, you probably think of our sports teams (Go Pack Go!), cheeses, and miles upon miles of farmland. But nestled in the southeastern corner of the state is Milwaukee, known for Summerfest, Harley Davidson, MillerCoors, and fried cheese curds (if you haven’t tried one, you’re missing out on a true Wisconsin delicacy!). […]

When implementing a new digital marketing platform, many organizations struggle with how to design their vision so it can be easily and sustainably implemented using modern digital marketing technologies. Here are five key tips that I believe will help organizations looking to implement their digital marketing vision, ensure that their creative and design process yields […]

How confident are you with your current digital marketing? What big things need to be done? Take a look at your digital marketing to-do list. Some design changes to test over here, paid search optimizations over there, updating meta data to get to the top of SERPs, and I’m sure, the list goes on and […]