Posts Tagged ‘Digital Experience’

Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]

Healthcare organizations, both providers and health plans, continue to feel the pressure to expand access to care, improve quality, and reduce costs. Increasingly empowered patients and members are intensifying this pressure through demands for price transparency, mobile access, and personalized experiences. To meet these demands, it is critical for healthcare organizations to shift their focus […]

Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant […]

Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations? Simply put, they must create products and services that have value. Meeting customer expectations gives a […]

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

Digital transformation now affects the entire enterprise, requiring interconnectivity between sales, marketing, support, and service teams to create optimized customer experiences. Business leaders are not only faced with the challenges of increasing revenue and building the best product but also communicating the right messages to the market. I returned a few weeks ago from the annual […]

Maintaining great service in the healthcare industry is a challenge, especially when technology serves as a barrier. One leading United States insurer had this challenge, as leadership discovered that their customer service associates were handling upwards of 20 different applications when handling member telephone inquiries. With three million calls per year and long resolution times, […]

Less than six months ago, Magento announced the release of Magento 2.0, its “next generation open source digital commerce platform”. A recent whitepaper reported findings from initial benchmark testing[1] and revealed how the new platform can: Process up to 39% more orders per hour Deliver nearly instant server response times for catalog browsing Enable up […]

Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey.  The […]

While listening to Brad Rencher speak at Adobe Summit 2016, something he said stuck with me. “Marketers are no longer in the business of selling products – we are selling experiences.” The proliferation of technology, such as smartphones and the Internet of Things, make it possible to engage with customers on a one-to-one basis. However, […]

Mobile technology has infiltrated every part of modern living, enabling us to pay our bills, keep in touch with friends, and enjoy the latest entertainment. Much like desktop computers in the 1980s and 1990s, mobile devices have revolutionized work and play, creating new mediums and interactions. For innovative and engaged businesses, the popularity of mobile […]

  In my tenure here at Perficient, I’ve contributed to a number of guides for the life sciences industry. Each one has been informative and useful, but I can’t remember ever being as excited about any of them as I am about the newest one: Life Sciences is Going Digital.