Posts Tagged ‘cx’

With an increase in the adoption of cloud applications by large corporations, most organizations today are in some form of hybrid state i.e. they are using a combination of both on-premise as well as cloud applications to run their business. Regardless of where the applications maintain their data, organizations need the ability to see a […]

There are many reasons why organizations look for a new Sales Force Automation (SFA) tool, lack of good user adoption is a predominant one for many organizations to look for an alternate system to what they have currently. As organizations, when you first implement a new or different solution, focusing on change management and user […]

Last week, I ventured to Anaheim, CA, for Forrester Research’s Why Good Is Not Good Enough conference. I wanted to find out how, in a world of same-day e-commerce, self-driving cars and ubiquitous Wi-Fi, the stewards of the world’s top brands were managing to keep their customers happy. Across the two days, mic’ed-up presenters and tweeting […]

For Day Two of Oracle’s Leaders Circle, participants had the option to again select from a series of Industry summit programs or the Oracle Women’s Leadership Summit (OWL). I selected the OWL Program, not really knowing what to expect, hoping that it would not be more of the same ‘woe is me – a woman […]

I wanted to take an opportunity to share excellent insights while attending the Oracle Leader’s Circle Program while at Oracle OpenWorld 2014. Let me start with the Finance Session that kicked off Day One. This segment was co-sponsored by Deloitte Consulting. The morning’s first presentation – Modern Finance Best Practices in the Digital Age – was […]

Disparate data creates marketing complexity and lost revenue.  82% of enterprise marketers have no synchronized view of customer data.  The promise of having a 260 degree view of a customer is beautiful but it represents a big challenge. first party data – from you send party data- from your partners in the same ecosystem third […]

I sometimes read information about symptoms from Dr. Google but generally, I think this is a pretty bad idea … one of the reasons is because I believe in the power of thought and visualization … but we won’t go there in this blog. What I’d like to talk about is the powerful platform being […]

In the marketing world, you see a lot of time in the digital world spent on consumer marketing.  But so much of marketing also focuses on business to busienss, channel, partner, or other non-consumer marketing.  In this regard, marketers here can use marketing and social cloud capabilities. Where do you start?

Your customer has changed.  Customers don’t trust business to provide guidance. They trust friends.  You want to be able to interact with your customers where they are and with what they are doing. 97% of execs say customer experience is critical 30% say that are just getting starting with CX 20% consider their customer experience […]

In addition to being an Oracle Platinum implementation partner, Perficient is also an Oracle customer. In fact, we run several mission critical pieces of our business on Oracle. Recently, we went live on Oracle Sales Cloud Release 8. This was a migration from CRM On Demand to the latest Oracle SFA platform, Oracle Sales Cloud. […]

Perficient, a leading information technology and management consulting firm serving Global 2000 and other large enterprise customers throughout North America, and a Platinum level member of Oracle Partner Network (OPN), announced it has achieved OPN Specialized status for Oracle Sales Cloud. To achieve OPN Specialized status, Oracle partners are required to meet a stringent set […]

  Mark Polly, Director at Perficient, wrote an article today about Oracle’s acquisition of Responsys and what this means for their Customer Experience profile. “Once the acquisition is complete in 2014, Oracle’s Marketing Cloud will allow companies to address customer experiences in marketing, commerce, sales, service, and social systems. Oracle has nicely positioned itself as a […]