A regulated electric utility company in operation for more than 100 years with almost a million customers in the south central United States wanted to take its customer engagement to the next level. Over time, this client had developed a network of disparate websites, each serving a segment of customers and prospects. These sites needed to be unified […]
Posts Tagged ‘cx’
Enhance Customer Engagement with Liferay Portal Solutions– Volkswagen Story
Volkswagen Group of America is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers. They produce vehicles to sell in the U.S. that are innovative, safe, and eco-conscious, allowing them to be at the forefront of automobile technology with trusted brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen. This […]
How to Improve Customer Experience – The Volkswagen Story
Volkswagen Group of America is no stranger to Innovation. With leading brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen, it comes as no surprise that their slogan “Innovation. Sophistication. Optimization.” would not only be showcased in their automobile technology but would also translate to their technical infrastructure supporting sales within their 1000+ dealer network. […]
The Changing World of Customer Experience with Frito-Lay CMO
I considered naming this blog post An Interview with Frito-Lay CMO but after thinking about it, decided that Ram Krishnan is really talking about Customer Experience (CX). CMO interviewed Ram Krishnan about his views on marketing and data. His twitter handle is @ramalytics after all. Mr. Krishnan is all about the data in the marketing […]
Sell More: Drive Revenue Growth with Analytics
In this 20-minute demo, watch how Perficient can accelerate your adoption of a state-of-the-art Sales Analytics solution leveraging Oracle’s BI Cloud Service and Perficient’s long history of implementing BI solutions for the Sales Line of Business. If you are a VP of Sales, a Sales Manager or an individual Sales Rep, you will find this BI solution valuable for staying on […]
Join us @ the 2015 Midwest Business & IT Executive Summit
This year’s 2015 Midwest Business & IT Executive Summit will be held on Thursday, November 19th at the Chase Park Plaza hotel in St. Louis, MO. This annual conference features the latest Business & IT solutions including Analytics, Big Data, Cloud, Cybersecurity, ERP, HCM & Customer Experience. Regional business leaders and government organizations will be […]
Digital Transformation in HR at OOW15
At Oracle OpenWorld 2015, Mukesh Nakra from Infosys talked about Reinventing HR as part of digital transformation. There are several imperatives driving HR to change: Working with millennial employees and a digital workforce – we can’t support this group with traditional Human Capital Management system Improving employee reach globally with multilingual HR applications Adopting social […]
Bridging the Gap Between Marketing and Commerce at OOW15
Kiumarse Zamanian and Kaila Garrison of Oracle Responsys talked at Oracle OpenWorld about the integration of Responsys with Oracle Commerce. Kaila started by talking about the Rise of Digital Darwinism or what we like to call Digital Leaders vs Digital Prey. Since 1955 only 12% of the Fortune 500 are still in business. Offline purchases […]
5 Ways to Understand Your Audience Better at OOW15
Aaron Lowe and Steve Papa with Oracle’s Marketing Cloud team talked about how marketers can use the Oracle Marketing Cloud to harness known and anonymous customer data to better understand audiences. Audience management is complex and there isn’t a silver bullet available to solve your audience problems. Steve talked about a 5 step cycle to […]
Digital marketing done right in the age of the consumer at OOW15
Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]
Understanding the Convergence of AdTech and MarTech
Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers. Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]
Dressing up a Portal: Ross Stores Employee Engagement
Ross Stores used Oracle WebCenter Portal and Content for their intranet and wanted to drive more employee engagement. Ross Dress for Less has 1,259 stores in 33 states and is the largest off-price apparel and home fashion retailer. For their employees, they needed ways to support discrete business processes and provide access to information for […]