Posts Tagged ‘customer experience’

Let’s face it, it is not often that Amazon does not make news headlines.  They have built their business by making it easy for consumers to purchase a wide variety of things online.  From subscription-style services to their patented on-click ordering tool to the push of a button, Amazon seems they are not going to […]

One of the major challenges of Big Data initiatives is the Value Creation. What is the business value of the data in question and how to leverage it to successful business strategies. There are various factors influencing the successful value creation.

David Stallsmith and I recently gave a presentation on customer experience as it relates to digital transformation. I like David’s viewpoint on any transformation effort must include an “outside-in” view of an organization. You can’t afford to look through already clouded glasses with only internal people.  Here’s a snippet.

IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy.  They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models. […]

Digital technology is an active disruptor for marketers today and it’s leading to a great customer experience transformation. This rapid change is due in part to today’s customers having more choices, are better informed and are more empowered than ever before. As noted in our recently published guide on customer experience transformation, the rising trends […]

The #HIMSS15 conference takes place April 12-16 at McCormick Place in Chicago. Once again this year’s conference will showcase the newest technologies, trends and solutions in health IT and Perficient is excited to be participating as sponsors, exhibitors (Booth #4460) and speakers. Melody Smith Jones (@melsmithjones), Manager of Connected Health at Perficient will be facilitating […]

Participants of a tweet chat hosted by HL7 Health Standards on Friday, March 6, certainly had a lot to say on the topic: A Real Retail Strategy for Healthcare. The hour-long session drew 104 healthcare professionals who posted 980 tweets in response to five questions centered how the industry could benefit from the retail industry’s […]

In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met.  Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well.  Leading enterprises that excel in consumer […]

What’s the biggest issue preventing your organization from starting a digital transformation program? Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining funding, securing executive buy-in, staffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and […]

We talk about personalization a LOT!  Especially when it comes to different trends in the Consumer Markets industry that have occurred over the last year and this coming year.  Personalization spans across many different topics, especially the ones we have discussed already in our 2015 trends, however, it is SO important that we are treating […]

Next time you are in a restaurant, coffee shop or on public transportation, take a look around at the number of people occupied by their smartphones and tablets instead of engaging with those right next to them. As a society, we are becoming increasingly depersonalized and relying more on electronic communications and less on face […]

IT spending is primarily focused on technologies to run the business primarily operations. With new ways of doing business, technology platforms decide the winners and losers. Typical brick and mortar versus online stores. If you look at the CIO’s budget, more than 70% goes to operational systems, infrastructure and keeping-the-lights-on-type-of applications, and the rest is […]