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Customer Experience and Design

Webinar Recap: A Real Retail Strategy For Healthcare

The healthcare industry continues to focus on ways to reduce cost and webinar recap: A Real retail strategy for healthcareimprove the quality of care for the individuals and communities they serve. Patient engagement is critical to the high-quality/low-cost initiative and healthcare organizations are turning to the retail industry for strategies used to engage and empower consumers. The key to patient engagement is leveraging consumer data. Data is the chief enabler and healthcare has access to mountains of data – they just need to figure out what to do with it.

Perficient recently pulled together thought leaders from their national healthcare and consumer markets practice to bring to light some of the retail strategies that healthcare organizations can use to engage with their consumers.

In the webinar, Jim Hertzfeld, Director of Perficient’s Consumer Markets practice provides an overview of the retail industry, including the 5 forces that are defining the retail industry today. Melody Smith Jones, Perficient’s Manager of Connected Health takes a look at the retail strategies and how the healthcare industry is leveraging retail tactics to engage with consumers.

You can watch the full replay of the webinar here.

If you want to continue the conversation around retail strategies in healthcare, join our Converting Unknown Consumers into Patients using Social Media Roundtable at #HIMSS15. This session takes place on Monday, April 13 at 11:30 AM CT in Room S403. If you are unable to attend in person, join the TweetChat using #hcsmIRL.


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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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