Posts Tagged ‘customer experience’

“Ultimately, when you do the right thing for the customer, everything falls into place.” Wise words for any enterprise, but particularly for those now considering digital transformation. And the speaker should know. Shantanu Narayen, president and chief executive officer of Adobe Systems, Inc., one of Perficient’s Strategic Partners, led his company through one of the […]

Context is critical for any big decision, and Change Management is no different. In fact, context is more important for Change Management decisions than many others in business today. One of the biggest struggles that Change Management practitioners face is getting the buy-in from senior leadership that Change Management efforts are worth the investment. Let’s […]

Healthcare is undergoing a seismic change in the way traditional institutions think about healthcare delivery. From consumer-driven loyalty programs and social listening to telehealth and wellness programs, disruptive technologies are leading the transformation. Telehealth, once reserved for the chronically ill, is now being used to drive increased revenue by creating services that scale beyond traditional […]

Digital transformation isn’t just driving the way we run our businesses, but also influencing how we handle milestones in our lives. When J.J. Watt signed an NFL contract worth $100 million, he wasn’t sure what to do next. So he googled the phrase “What do rich people buy?” Unimpressed with the search results, his first […]

Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]

At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His overall message was that marketers in healthcare need to crawl, walk and then run as fast as possible, because somewhere someone is running faster than you are! […]

Part 1 of 2  Are software companies poised to “take over large swathes of the economy?” Apparently Marc Andreessen thought so in an article from 2011. I think he is right. Let’s take a quick mental inventory of a few of the major firms running on software and delivered as online services – eBay, Amazon, […]

Back-to-school shopping season struggled in 2014 with the slowest sales growth since 2009 and with retail sales dipping .3% last month (Commerce Department report), the industry is off to a challenging start for 2015.  With families spending about 5.8% less on BTS items this year, NRF projects that 2015 BTS spending will drop from last […]

Confused about the difference between mobile friendly and mobile responsive? You’re not alone. Although these terms seem similar in meaning, they’re actually quite the opposite. For instance mobile ‘friendly’, by industry definition, is a bit of a misnomer. Mobile responsive is actually more mobile friendly than mobile friendly and here’s why. A mobile friendly webpage, […]

With graduation parties coming to a close and the 4th of July has come and gone, we are halfway through the summer and school is right around the corner. Cue the boos and wahs now from kids and young adults but parents are excited to get them back into a regular schedule and retailers are […]

The health insurance shakeup continues, and last week’s $37 billion merger of health insurance titans Humana and Aetna is the latest in a wave of deal-making that is likely to reduce the number of large U.S. health insurers from five to three. In addition to the Aetna/Humana merger, Anthem and Cigna have acknowledged discussions about […]

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]