Posts Tagged ‘Content’

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

This blog will discuss some tips and tricks concerning the use of images with Sitecore which are important for content authors, especially those who may be having trouble getting their image to appear on their pages. The path to an image is important because it is how the image is found on an HTML page […]

I ran across an interesting article at the Information.com site.  It’s about how using ‘tricks’ to generate more views ultimately fails.   The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience.  A […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

  Without any further ado, let’s count down the top 10 posts from 2015:   Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives, perhaps in places that they just don’t belong.   Nine | Part 2 – What to do about […]

The weather is getting colder, the days are getting shorter, and it’s once again time to give thanks for all things, large and small, that enhance our lives. As a content strategist and copywriter, I am always thinking about how to make content more useful and engaging. That’s why I’m thankful for the following 5 […]

Over the past few years, we have watched social advertising trying to find it’s feet. According to a recent study, social ads have moved out of the toddler phase and they are walking right onto the budget sheets of traditional advertising. 52 percent of companies now have a stand-alone Sponsored Social budget for their brand and […]

It may seem odd that I would discuss an article from academia (A new movement strives for simplicity), but hear me out. Most of us are moderately or highly literate on our respective areas of expertise. But guess what? Our colleagues and clients may not be at the same level of know-how. I could make the […]

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]

My spouse was pounding on her iPad last night in frustration – rather more frustration than typical with technology – because a news site she helps edit kept crashing the tablet’s web browser. After a few minutes of listening to her curse, I steeled myself against her wrath (which was causing our dogs to cower) […]

Kara Swisher of Re/code gave a keynote address for Interaction 15 in which she described trends in content. One thing she talked about was the way Buzzfeed rapidly generates listicles and memes from shared media experiences. She joked about trying to apply this lighthearted approach to subjects she has covered–“15 Things Bill Gates was thinking […]

Whether you are redesigning your website, working on your content strategy, or simply managing web content, it is important to take the time to review and catalog existing content by putting together a Content Inventory. Here are five reasons why: 1. Discover. It is very common for different people to publish content on a site and […]