Posts Tagged ‘Content’

There are quite a few fallacious assumptions made in the construction of digital strategy. One of the most common ones I witness is confusion between strategy and roadmap. When I take the necessary time to review an organization’s existing digital strategy documentation, more often than not I am presented with a document that outlines an […]

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

Video Episode 1 – Taxonomy The day in the life of a content author/editor or potential content marketer is busy enough as it is. Finding time to also learn a new platform seems like a daunting task and frankly it can take many months. As one that has been down this road I thought I would […]

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

This blog will discuss some tips and tricks concerning the use of images with Sitecore which are important for content authors, especially those who may be having trouble getting their image to appear on their pages. The path to an image is important because it is how the image is found on an HTML page […]

I ran across an interesting article at the Information.com site.  It’s about how using ‘tricks’ to generate more views ultimately fails.   The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience.  A […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

  Without any further ado, let’s count down the top 10 posts from 2015:   Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives, perhaps in places that they just don’t belong.   Nine | Part 2 – What to do about […]

The weather is getting colder, the days are getting shorter, and it’s once again time to give thanks for all things, large and small, that enhance our lives. As a content strategist and copywriter, I am always thinking about how to make content more useful and engaging. That’s why I’m thankful for the following 5 […]

Over the past few years, we have watched social advertising trying to find it’s feet. According to a recent study, social ads have moved out of the toddler phase and they are walking right onto the budget sheets of traditional advertising. 52 percent of companies now have a stand-alone Sponsored Social budget for their brand and […]

It may seem odd that I would discuss an article from academia (A new movement strives for simplicity), but hear me out. Most of us are moderately or highly literate on our respective areas of expertise. But guess what? Our colleagues and clients may not be at the same level of know-how. I could make the […]

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]