Posts Tagged ‘connected consumer’

Jim: I’m connected, you’re connected…my car, my house, where I go, what I eat, what I spend, what I think. But is this really making a difference in how we live and work or are we all caught up in some big high-tech hype cycle? Michael: Oh my, that’s a lot of questions rolled into […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]

The greatest thing about the Consumer Market’s industry is that we all have some level of understanding due to the fact that we are consumers.  Whether you are utilizing your smart phone, home computer, work computer, iPad or tablet you can connect and engage with brands no matter your location – the “always on” consumer. […]

The Consumer Markets Practice executed a webinar this week that focused on how to drive store traffic in an age where digital has become such a prominent channel.  We’ve been saturated with nearly 20 years of excitement the internet of things – e-business, web, mobile, social. There have been fantastic breakthroughs and stunning failures driving […]

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]

As the connected consumer evolves, demands and expectations continue to rise, and trends rapidly change.  Connected Consumers use the power of information to drive prices down, yet still demand a high level of service.  Retailers must utilize and analyze complex data to understand insights, customer service expectations and responses that will supersede the expectations of […]

I came across a great article in 1-to-1 Media regarding 3 critical elements of the customer experience that enable retail organizations to position themselves ahead of the competition. We remember the days of talking about the 3 must-haves in retail as: Buy Move Sell But in the article titled “The Three-Legged Stool of Retail,” Timothy Hood presents three […]

The roles of selling and marketing to consumers have drastically evolved in recent years.  Advances in technology have significantly altered how retailers and consumer products organizations interact with consumers as the need for convenience and personalized connection have become top priority in this increasingly digital, mobile and social purchasing landscape. To meet these expectations, companies […]

Jim: Michael, how was your vacation? Michael: Ended too fast, too fast. We had a wonderful time in Freedom, NH, but freedom is now over. The days are getting shorter, the barbecues are wrapping up, and I even spotted a school bus this morning. Jim: Only 127 day until Christmas. Michael: And only 100 days until […]