The Digital Essentials, Part 3
Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.
We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control. This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more relevant with their brands, more personalized with their offers, more flexible to adapt as preferences change, and certainly more convenient – above just being the best value.
The always-on and ever-changing Connected Consumer will abandon your business if you do not understand what they want and need or where they are. In an always-on world, connected consumers are using the power of information to understand what they want, find the best price and where they can find it but they also can determine how brands are characterized and even help dictate what products should be brought to market.
Our team of Consumer Markets experts have put together an insightful webinar that discusses the perspective on what’s to come this year, what’s working, what’s not working and what retail and consumer products companies need to know, including:
- How to assess your readiness for competing to capture the attention and the business of the connected consumer
- Why reflecting on your “true purpose” is no less important than the data you are collecting and analyzing
- Seven business and technology capabilities you must have, not just to survive, but to grow
This webinar is right around the corner! Click here to learn more and register today!