What’s so funny? You may have noticed our blog has a new name–goodbye Brainjuice Box, hello Jockularity! And many of you may be wondering “what’s up with that”? As we’ve grown this blog over the last few years, we’ve come to love this community even more than we thought we could. You’ve been an awesome […]
Posts Tagged ‘Business’
VMware Completes Pivotal Acquisition
VMware Completes Pivotal Acquisition During SpringOne Platform in 2019, Pivotal officially opened the conference with a keynote featuring James Watters, Senior VP of Strategy at Pivotal, and Pat Gelsinger, CEO at VMware, to announce the acquisition of Pivotal. When James asked, “Why Pivotal?” Pat noted the two had already worked closely. With the widespread adoption […]
Y is for Yearly Impact
While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.
S is for Segmentation
User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.
P is for Personalization
As more users expect personalization, it is important to understand what is and how to get started.
O is for Optimization
Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.
N is for Nurture
Nurturing strategies are critical to building loyalty and providing data on what is working well with users.
M is for Marketing Automation
Marketing Automation helps organizations maintain contact with prospects and/or customers in a meaningful and efficient way.
We’re on a highway to help!
When it comes to projects, it is important to keep an eye on short-term goals, but don’t lose sight of your longer term business strategy.
L is for Loyalty
When it comes to your users, the value of loyalty and loyal customers cannot be overlooked.
K is for Key Performance Indicator
Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.
I is for Immersion Workshop
Make sure to get your project off on the right foot with an immersion workshop to discuss goals, users, requirements and more!