Posts Tagged ‘analytics’

Data ethics and security have been around a long time – as long as data. Constantly evolving. But, continued tech advancement has made a profound impact. So, data security and data ethics is more important than ever. 1. Magnified Relevance Tech has enabled an exponential increase of data. We know this. The more data, the […]

The evolution of expressing our machine instruction. Let’s get there together. Machine Instruction 1.0 In the past, we taught our computers what to do by expressing our desires with exact instruction. Classic computer programming that listed step by step instructions. We taught our machines how to behave. Arguably, even legacy artificial intelligence worked this way. Of course, this way of directing […]

OLAP and Hadoop are not the same. OLAP is a technology to perform multi-dimensional analytics like reporting and data mining. It has been around since 1970. Hadoop is a technology to perform massive computation on large data. Around since 2002. They can be used together but there are differences when choosing between using Hadoop/MapReduce data […]

A few years ago, I was in the middle of getting together a conceptual architectural document for a project that required very agile methodologies based on microservices and cross- functional teams. One of the key portions of the architecture involved Hadoop and Spark for both data storage and data processing for the delivery of data […]

Analytics (i.e., using math and other systematic approaches to bring understanding to pharmacovigilance) data can have its own adverse event: a strong sensation of nausea if you haven’t had the opportunity to put into place a sensible, compliant solution that is the right fit for your organization. You can even have an on-demand solution, when […]

Perficient is proud to be an exhibitor at Oracle OpenWorld, which is being held September 16-19 in San Francisco. Visit us at booth #401 to connect with subject matter experts and thought leaders and learn how we’ve leveraged our extensive expertise in Enterprise Performance Management (EPM), Enterprise Resource Planning (ERP), and Business Intelligence and Analytics (BI), […]

The Disney Data & Analytics Conference at Disney’s Coronado Springs Resort is being held in Orlando, Florida August 20-21, 2019.  This conference introduces attendees to the tools and training needed to integrate advanced decision-making techniques into business processes that center on the experience of customers, clients, and guests. One such tool that you’ll find at […]

Goals give insight into what users want/need to achieve, and also serve as a measurement tool for how users are engaging and if the experience we have delivered is helping them accomplish their job-to-be-done.

Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.

You’ve made the commitment to show measurable results from your marketing efforts. You know there’s value in making data-driven decisions. And maybe you’ve heard that Datorama can help. So … now what? We all know that technology can only take things so far. To maximize the value of your marketing ROI measurement, you need a […]

We all know the importance of measuring ROI and making data-driven decisions. The concept is simple. The execution, on the other hand, is easier said than done. The challenge isn’t a shortage of data. As a marketer, you’re likely sitting on a pile of it. But typically, this data lives all over the place, including […]

Out of Touch? I was at a doctor’s office a few weeks back.  I thought it was strange that he brought in a laptop and was pulling up patient information from it.  It may not be strange to most, but it was for me.  I have grown used to seeing an in-office standup computer system […]