Posts Tagged ‘analytics’

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

We have wrapped up day 2 at HIMSS. A day full of connecting with others in the healthcare industry and diving into conversations about the challenges and trends in healthcare. As a patient, I always enjoy the conversations about connected health and learning how organizations are putting the patient and their journey at the center. […]

Last week I was starting to design a new demonstration environment for our Search and Knowledge Discovery practice. It would simulate a search application for a high tech call center, searching across a customer support case repository. I was having difficultly coming up with a scenario that would be applicable to a wide audience and include all of the diverse features that I […]

  Day one of #HIMSS16 has wrapped and it was a day full of networking and conversation around improving healthcare. While there were plenty of discussions about various topics in healthcare, there were three overwhelming themes that were consistent throughout the majority of my conversations. #1. Patient engagement and empowerment – One of the hot […]

  Now that March is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in February – they’re ranked in order of popularity, with number one being the most viewed piece. 

We continue our HIMSS16 Perspective series with an interview featuring Priyal Patel, MHA, Sr. Solutions Architect and Consultant, Perficient. Priyal is a detail-oriented and results-driven healthcare subject matter expert and business consultant. She has strong leadership and interpersonal skills and has led and collaborated with multi-disciplinary project teams from some of the most prominent healthcare […]

When I talk to people throughout the healthcare industry one topic that always seems to come up is population health management. Healthcare organizations are focused on managing the health of the individuals and populations that they serve. With HIMSS16 just around the corner I tracked down Lesli Adams, Director Population Health Strategy, Oracle to get […]

  We continue our #HIMSS16 Perspective blog series with an interview with Terie McClintock, MBA (@TerieMc), director, healthcare solutions at Perficient. Terie has more than 25 years of experience in information systems management directing the acquisition, deployment and maintenance of technology platforms and applications. Terie is a healthcare strategist and subject matter expert across multiple […]

Today’s #HIMSS16 Perspective is from Martin Sizemore (@MartinSizemore). Martin is the Chief Data Officer (CDO) at Wake Forest Baptist Medical Center in Winston-Salem, NC. The Chief Data Officer (CDO) is the visionary executive responsible for providing technical and strategic leadership for the enterprise Business Intelligence and Data Management program. The CDO chairs the enterprise Business […]

We are well into the transformation of healthcare from a fee-for-service model to one based on outcomes. There has been a lot of buzz in the industry around population health management and an increasing interest in precision medicine. We talk about the need to control costs as margins continue to erode and the need to […]

HIMSS16 is right around the corner and to help get everyone prepared I wanted to provide a series of blog posts with perspectives from different people in the healthcare industry. Today, I bring you an interview with David Chou (@dchou1107), an executive with more than 13 years of experience in the healthcare industry. David has […]

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the e-commerce section of the report. To read the takeaways from […]