Posts Tagged ‘Adobe’

On our Adobe blog this week, Perficient’s Rich Wood analyzes the next steps in the Adobe + Microsoft Azure partnership – and why you shouldn’t take a “wait-and-see” approach while the details of the partnership shake out: The dust seems to have settled on this fall’s announcement of Adobe and Microsoft’s new partnership, and conventional […]

The dust seems to have settled on this fall’s announcement of Adobe and Microsoft’s new partnership, and conventional wisdom says a lot of work remains to be done for these software titans to realize the promise of their new relationship.  That means I’ve witnessed a number of experienced observers of either company yawning, taking a […]

Digital marketing is perpetually evolving. Technology has changed the way we communicate, research, and engage with each other – not to mention the brands we love. The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. 89% of executives believed customer experience would be the primary […]

Over on our Adobe blog, Perficient’s Rich Wood digs into the big news announced at Microsoft Ignite that Adobe is making Microsoft Azure it’s “preferred” service: It’s this simple: Azure is a Microsoft platform, so traditionally when people hear “Azure,” they immediately put walls around it.  Those walls look a lot like a Windows server […]

One common theme prevailed during Adobe Summit 2016 earlier this year — experiences will be the competitive differentiator for enterprises. To stand out among the competition, these experiences start with great content and are powered by data. Adobe is continuing to deliver on this vision for its customers and business partners. During the Shop.org conference […]

There was a buzz in the air at Shop.org in Dallas this week with the announcement that Magento and Adobe are working to transform content and commerce. The two companies announced a joint collaboration that allows merchants to deliver a seamless, personalized customer experience across all channels to stay ahead of consumer expectations. Perficient is one […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

I was reading a short blog post by Adobe about IoT and Personalization. That got me to thinking about how different companies think about what the Internet of Things  (IoT) really means.  Here’s a view into Adobe: More and more brands have jumped on the IoT bandwagon. We have an excess of wearables—activity trackers, smartwatches, […]

Recently, my colleague Shannon Sumner, a senior technical consultant with our Adobe practice, wrote a quick tutorial on how to use Grunt and Grunt plugins to compile Sass into CSS, minify the CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. These terms can send any marketer over […]

Whenever an organization considers moving systems to the “cloud”, the first question that comes up is: “What about security?”  This is an extremely important question and is almost always a showstopper for people new to the cloud.  If you move data to the cloud and don’t consider the consequences of not complying with industry and […]

Studies show that the average American only visits the doctor 4 times a year. This limited frequency makes it critical for healthcare providers to engage with patients outside the traditional medical setting. Finding a better way to connect with reluctant patients is a challenge faced by many healthcare professionals. The key to tackling this challenge […]