On our Adobe blog this week, Perficient’s Rich Wood analyzes the next steps in the Adobe + Microsoft Azure partnership – and why you shouldn’t take a “wait-and-see” approach while the details of the partnership shake out:
The dust seems to have settled on this fall’s announcement of Adobe and Microsoft’s new partnership, and conventional wisdom says a lot of work remains to be done for these software titans to realize the promise of their new relationship. That means I’ve witnessed a number of experienced observers of either company yawning, taking a wait-and-see approach to this announcement at best, and a cynical view at worst.
They’re making a mistake.
Maybe a big one.
Tuned-in CMOs are watching with interest, though. They know this whole thing is about personalization, and they know what that could mean for their businesses down the road.
The exciting news for them is that the work’s being done, and the entire digital world ought to be listening. Sleep on this partnership at your peril.
So what should you be on the lookout for? Check out Rich’s full blog post here.