Posts Tagged ‘ab testing’

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]

Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of […]

If you are a Google Optimize customer, then September 30th is an important date for your organization. Google  Optimize and Optimize 360 will no longer be available after this date. Businesses that rely on Google Optimize will have to find a new solution and should start researching alternatives. Optimizely, the leader in experimentation, is the […]

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

One of the great things about working for Perficient is being surrounded by a great deal of very experienced, knowledgeable and motivated technologists – many of whom are working in a completely different technology than I am working.  Another reason is that a good deal of these co-workers are not only willing to be open […]

In life, we’re never done testing and learning about ourselves; your business is no different. I am a strong advocate in the concept of incorporating A/B testing throughout the cycle of implementing new web sites, landing pages, and just about anything that has an important call to action that can lead to big business rewards. […]

Last week I wrote a blog post about a fix for the bug you will get in Sitecore 6.6 rev 120622 when you try utilizing DMS Personalization on an MVC site.  If you are interested in using the Sitecore Test Lab, which allows Content Editors to create A/B and Multivariate Tests on their content in the […]

Slashdot highlighted a great post on an alternative method to A/B testing.  Those of you in the commerce related world are probably very familiar with A/B testing and I’m willing to bet that you have achieved decent results.  However, it has one problem, it takes a lot of time to set it up, review the […]