Strategy and Transformation

Improving customer experience is a top priority for most organizations looking to grow revenue. To deliver on this imperative requires identifying customer problems, developing a plan to profitably solve those problems, and building the necessary CX infrastructure. Most CX leaders shouldn’t approach this task alone, and there are experienced partners ready to support them. That’s […]

Perficient is excited to announce that we have earned the Delivery Specialization in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients. Pega Partners that achieve a Delivery Specialization have a demonstrated ability to help customers build more innovative businesses, and have […]

In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]

Monday, February 21st marks the beginning of Empathy Week. Empathy Week was founded in London in 2019 as an initiative to use storytelling through film to cultivate empathy among school children. During Empathy Week, students are shown one short film each day that showcases a unique human experience. The films’ themes are interlaced into lessons, […]

This blog is the third and final in a three-part series tackling how to set up and use Microsoft Teams for a project. Chats, Meeting Chats, and Channel Posts are all excellent methods of communication within Microsoft Teams. However, there is often confusion amongst project teams of when it is appropriate to use each feature. […]

This blog is the first in a three-part series tackling how to set up and use Microsoft Teams for a project. Maintaining good communication is crucial to project success. One of the best tools to facilitate regular communication amongst your project team is Microsoft Teams. In this post, we’ll cover a useful way to set […]

This blog is the second in a three-part series tackling how to set up and use Microsoft Teams for a project. So you’ve posted a message in Teams and you’re asking yourself, why hasn’t anyone responded? It might be that your messaging isn’t clear, or the right people don’t even know that you’re addressing them. […]

In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]

Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]

You’ve learned about healthcare personas and journey maps. Now you’re ready to create a journey map for your healthcare organization. What’s the process? In our experience of building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the journey map should: Have a strong knowledge […]

Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]

In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]