Strategy and Transformation

In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.

Product titles and descriptions are crucial for long-term success. When people search, they scan and look for whatever matches the text they typed in, often ignoring the rest. Since Google Shopping campaigns aren’t keyword-targeted, making that connection for the shopper requires analysis, optimization, and tweaking of titles and descriptions to include the most common variations of […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. Paperwork is perhaps universally a dirty word among those who have to do it. I have many a fond memory of sitting scrunched […]

Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]

The Synergizing Idea This hypothesis started when I was part of the potluck-hosting team in my office. Our lead had set targets on taste, quantity, quality, and timelines. Then he said, “We are presenting this food to our clients; let us make it a unique memorable experience for them. Let us ensure that it does […]

Can an issue be a risk? Risk vs Issue : Everyone knows that a risk is an uncertain event that hasn’t happened yet has some probability of occurring in the future. An issue is an event that has already happened. Why Risk? Risk empowers us to think proactively and gives the opportunities to develop the […]

Denver Startup Week is a continuous celebration of everything entrepreneurial and innovative in Denver. This 5-day experience is one of the largest free events of its kind in the world. While here, people come together at numerous sessions and events to celebrate Denver’s thriving pioneering environment. This alone enforces the city’s culture of innovation. The […]

Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.

If you’re looking to explore new avenues to expand your reach—and the depth of affinity—podcasting may be the perfect channel for you. Did you know: 48 million people listen to podcasts weekly and 16 million are “avid podcast fans” They’re more likely to follow companies and brands They are more likely to subscribe to Netflix […]

Companies that excel in Google Shopping all share one thing in common: they have highly detailed, thorough, and timely feeds. According to Google, “…it is essential to provide high-quality data – product data that is fresh, accurate, and comprehensive.” Shopping campaigns don’t target keywords directly, so good feed data is critical and the leading factor […]

Those of us in the business of building corporate intranets have long battled against people’s tendencies to work in isolation or “silos”. Our goal is to create intranet and collaboration sites where people work in an open and transparent manner, and information is accessible, enabling better decision-making and productivity. Many intranet and collaboration tools such […]

Current innovations in the supply chain industry can play a major role in improving any company’s existing supply chain capabilities. While some companies may be ready for cutting-edge technologies such as blockchain or data capabilities presented by advanced analytics, others may need to make sure the supply chain components they’ve already worked hard to put […]