Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]
Strategy and Transformation
Synergizing Agile Projects
The Synergizing Idea This hypothesis started when I was part of the potluck-hosting team in my office. Our lead had set targets on taste, quantity, quality, and timelines. Then he said, “We are presenting this food to our clients; let us make it a unique memorable experience for them. Let us ensure that it does […]
An Issue Cannot Become a Risk
Can an issue be a risk? Risk vs Issue : Everyone knows that a risk is an uncertain event that hasn’t happened yet has some probability of occurring in the future. An issue is an event that has already happened. Why Risk? Risk empowers us to think proactively and gives the opportunities to develop the […]
Perficient’s Guide to Denver Startup Week 2018
Denver Startup Week is a continuous celebration of everything entrepreneurial and innovative in Denver. This 5-day experience is one of the largest free events of its kind in the world. While here, people come together at numerous sessions and events to celebrate Denver’s thriving pioneering environment. This alone enforces the city’s culture of innovation. The […]
Built to Scale: Harnessing Your CMS for Growth
Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.
Would a Podcast Be Good for Your Brand? It’s Highly Likely
If you’re looking to explore new avenues to expand your reach—and the depth of affinity—podcasting may be the perfect channel for you. Did you know: 48 million people listen to podcasts weekly and 16 million are “avid podcast fans” They’re more likely to follow companies and brands They are more likely to subscribe to Netflix […]
Holiday Prep for Your Google Shopping Ads, #1: Feed Optimization
Companies that excel in Google Shopping all share one thing in common: they have highly detailed, thorough, and timely feeds. According to Google, “…it is essential to provide high-quality data – product data that is fresh, accurate, and comprehensive.” Shopping campaigns don’t target keywords directly, so good feed data is critical and the leading factor […]
Winning Intranet Strategies: Structured Content and Data Silos
Those of us in the business of building corporate intranets have long battled against people’s tendencies to work in isolation or “silos”. Our goal is to create intranet and collaboration sites where people work in an open and transparent manner, and information is accessible, enabling better decision-making and productivity. Many intranet and collaboration tools such […]
Tackling Supply Chain Trends
Current innovations in the supply chain industry can play a major role in improving any company’s existing supply chain capabilities. While some companies may be ready for cutting-edge technologies such as blockchain or data capabilities presented by advanced analytics, others may need to make sure the supply chain components they’ve already worked hard to put […]
The Importance of Building Trust With Wealth Management Clients
In a CNBC interview, MIT professor and Nobel Laureate Robert Merton spoke about the importance of building trust in the wealth management client experience. “What you need to make technology work is to create trust. Technology doesn’t create trust on its own,” Merton said. So, how can you create the trust necessary to ensure that […]
Further Thoughts on What Omni-channel Means
In what may be a first and only example of Tech meeting mainline music publication, I reference a Rolling Stone Article about How Grand Theft Auto is Changing the Way the World Experiences Music. Here’s the summary: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money […]
Supply Chain: Common Reasons for Missing Foundational Components
Our experience has shown that many companies want to look to the future, but are missing the key foundational components necessary to be successful. Common reasons for missing these foundational components include: Lack of a transformational roadmap for the supply chain organization that is aligned with business objectives and vetted with business cases to ensure […]