Innovation + Product Development

If you are a project manager or business analyst, and certainly if you are a software developer or quality analyst, you will need to test lists at some point. I have an approach I use to fully exercise these lists that I refer to as the “0, 1, 2, N” test. Maybe I should call […]

Google’s Material Design is a design system that helps teams build high quality digital experiences across different platforms. One of the best parts of Material Design is that it provides guidelines, implementation, standards, and code for different components used across different technologies – web, React, Angular, iOS, Android, etc. This presents a great advocacy to […]

As people become more comfortable interacting with voice devices and assistants, marketers are faced with learning how this trend will impact marketing efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share three actions digital marketers should be […]

The race to turn data into actionable insight is on. According to a McKinsey Global Institute report, high performing companies, or “Superstars”, make up 10% of companies worldwide and capture 80% of global profits. The shift to a more data-driven mindset, means leaders are motivated to use their data to gain a better understanding of […]

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

Part 1 of this series discusses the first two scenarios that should set off alarm bells if you are trying to execute a digital transformation. In this part, I discuss the final three scenarios and what you can do to try to course correct to keep a digital transformation on track. As you get deeper into […]

Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]

There are several fundamental aspects of SEO success that have remained consistent in a constantly evolving field. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share a case study that demonstrates how the fundamentals of SEO have paid […]

“Why do we test software?” The answers are surprisingly varied. This year’s World Quality Report, however, reveals teams are becoming more user-oriented with customer satisfaction reported as the primary reason for testing software. As the WQR puts it, “IT today is not just about ensuring system availability, functionality, and cost reduction. It is also expected […]

Content marketing is a relatively new concept and can be complicated. So what really matters to achieve success? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they outline the top three priorities to get the best ROI from your […]

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]