Digital Marketing

In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of […]

The solution I want to show you today involves optimizing images in Sitecore with PowerShell and TinyPNG. It allows for tremendous file size reduction with minor or nonexistent degradation in visual clarity at high resolutions.

Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put […]

Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results. [Tweet “Metadata can influence both rankings and CTR on search pages. Learn more at”] Many website publishers aren’t aware of these important pieces of code on their […]

Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here’s Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital marketing in the days to come. Don’t […]

The arrival of the Amazon Echo in the U.S. on June 23, 2015 was notable because it was the first mass-market consumer-level device responding to voice control with general purpose functions, such as playing music. More recently on November 4, 2016, Google released a competing device known as Google Home. At Perficient Digital, we’ve been […]

Does a mobile-first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why […]

Video has taken over social media. Your feeds that used to be filled first by words and then by photos have been increasingly bombarded with videos. As social media companies do their best to meet demand, one of the cool kids on the block, Facebook Live, leaves marketers a little stumped. Going live at a […]

Imagine that you’ve invested your time and energy in creating awesome new online content, developing a new product, or writing a press release touting your latest achievement. You publish the pages on your website and keep your eyes on the incoming organic traffic for a few days – but it never arrives. You frantically search […]

So an SEO walks into a store to buy a pair of pants… Hey, that’s not just any SEO, that’s lead author of The Art of SEO Eric Enge! And that pants salesman looks suspiciously like Perficient Digital Senior Consultant Brian Weiss! Anyway, Eric just wants a simple pair of pants, but Brian gives him […]

Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and […]

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversion is a little bit of a loose term. There are micro-conversions, macro conversions – and conversions that can differ based on your site purpose. Maybe you’re trying to get someone to […]