Digital Marketing

Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well. Hreflang tells search engines where various language-specific versions […]

If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]

As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]

In the internet age, buying decisions are made across many micro-moments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains what a micro-moment is, and why understanding how to be present in them can make all the difference to your marketing. > Don’t miss a single episode of […]

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

If you’re a content marketer, you probably wouldn’t send zombies to spread your brand’s message! You work too hard at building your own reputation so that others will trust what you create and share on social media. But a new study reveals that the reputation of your audience among their followers may be even more […]

Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge tells you why! Don’t miss a […]

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have […]

Can the most loyal fans of your brand actually become a barrier to expanding the reach of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why you need to find ways to break through the fan barrier, and offer some tips on how […]

How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if any, […]

In summer 2016, I noticed a funky smell wafting from my portable dishwasher. I Googled it and determined the cause – food particles were plugging up the sprayers, and I’d have to disassemble the dishwasher to clean them. Gross. I turned to YouTube and found a plethora of instructional videos, including a few with machines […]

Many marketers assume that social media is a search ranking factor for Google, and some even believe they’ve seen proof. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful […]