Digital Marketing

Learn how easy it is to create your own Search Visibility Matrix and automatically calculate your scores with this free Google Sheets template. Apply the calculation sitewide, or segment it for a specific keyword, or in aggregate for a set of keywords or keyword phrases. Search visibility scores can be used for both internal comparisons and competitive analysis. What It […]

Dave Bilbrough spoke to partners at the 2018 Adobe Summit about how Adobe has been transforming experience through the use of enterprise big data within the Adobe cloud platform. As machine learning and artificial intelligence continue to evolve and shape customer experience, leveraging Adobe Cloud Platform to author, import or use pre-built intelligent services based […]

Looks like Mark has found a “unique” solution to the pagination problem.  If search engines can’t understand the pagination on your site, they’re going to treat it like a stack of papers tossed into the air. The one that lands for a particular searcher may not be the one you intended. In this episode of […]

In part 1 of this series, we discussed how personalization rules can be embedded within Snippets, and where ever those Snippets are added to pages, those personalization rules will execute.  This is handy when you are personalizing pieces of global elements such content that appears within main navigation or footers. In part 2, we introduced […]

Search engine optimization (SEO) started as a discipline of testing and iteration. Most of what was learned came from continuous cycles of trial and error. As the industry grew and matured, the recommendations and advice shared on message boards, forums and later blogs and conferences, congealed with public statements from Google and Bing’s webmaster ambassadors to […]

Regardless of how complex or large a website may be, developing and committing to an action plan for full-scale SEO audits is no small task. With hundreds of checklist items to investigate, it’s easy for anyone to get stuck in a cycle of analysis paralysis and get overwhelmed with information overload. Through my experience, I’ve […]

Advertising on Facebook can be quite costly, especially if you are unsure how to set the ad up properly or you don’t know how to select the best option for your particular objective. In order to get your ad to the right target audience at a reasonable price, you have to ensure the objective of […]

In part 1 of this series, we discussed how personalization in Sitecore can be embedded within a Snippet to create personalization rules that are used within global (or reusable) elements like headers or footers.  In part 2, we will now discuss how Snippets create a whole new type of personalization in Sitecore – macro personalization. This […]

Is your business hungry to go beyond last touch in their channel attribution modeling, including a side of cross-device attribution while integrating with both AdWords and DoubleClick Search? We all know dessert, or the last touchpoint (conversion), is the best part of a meal, but it’s very important that we recognize and appreciate the appetizer […]

If YouTube is the red pill and other video platforms are the blue pill, Google usually chooses the red pill. But just how much of the Google Matrix is dominated by YouTube? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals the findings of his study on […]

Developing a Target Account strategy can seem like a daunting task. With so many stakeholders, politics and opinions to take into consideration, it’s often a task that is pushed to the wayside. Besides, an ABM platform is what you really need, right? …wrong. You can’t buy your way into an ABM Strategy and the same […]

Thanks to Foodbot, Eric always gets his soup just the way he likes it. Are your customers and prospects getting marketing messages that they will not only like, but remember, engage with, and act on? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains how more and […]