In part 1 of this series, we discussed how personalization in Sitecore can be embedded within a Snippet to create personalization rules that are used within global (or reusable) elements like headers or footers. In part 2, we will now discuss how Snippets create a whole new type of personalization in Sitecore – macro personalization.
This is cool.
We refer to this as macro-personalization because normally personalization rules apply to a single component, not a collection of components. However, because a Snippet is placed on a page with a special component (the “Reference a Snippet” component), the actual Snippet rendered on the page is the datasource, and thus the entire Snippet used can be personalized as well.
Personalization of a Global Header or Footer
For our example, let’s create a basic personalization condition that will change the entire footer of the website to different Snippet.
You can apply personalization to a Snippet just like any other component
Since the Snippet used is the datasource to the “Reference a Snippet” component, you can select an alternate Snippet to personalize the footer.
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So personalizing which Snippet is used is just that easy.
Let’s see that again…Personalizing or AB Testing a Carousel with a Standard Header
Another example of macro personalization can be given by replacing an entire carousel with a standard page header.
Since the carousel was built in the page and not as a Snippet in the first place, we’ll begin by converting it to a Snippet by using the snapshot feature in SCORE.
Using the Snapshot button in the ribbon will convert the selected component (and any nested components and content) into a Snippet.
Once the Snippet is created from the Snapshot, we remove the carousel from the page and add it back as a Snippet.
Once converted into a Snippet, I can add the carousel to any page by using the “Reference a Snippet” component.
Finally, I’ll add a personalization rule to swap out this carousel with a standard page hero.
Personalization can replace a Snippet with another Snippet OR with a different component altogether.
And here’s the result
Option #1 – Carousel as a Snippet
Option #2 – Personalized to a standard page hero
And there you have it – macro-personalization with SCORE Snippets.
