Digital Marketing

My parents always told me that as a kid I would talk just to hear my own voice. I loved interacting with people and would ramble for hours to have my voice heard.

They say everything old is new again. Social media marketing is reeling from the chaos and crisis happening around major social platforms now. Could what SEO experienced a few years ago point the way to the future? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the […]

When a page loads quickly, your website visitors get a better experience. Research supports this: According to DoubleClick by Google: “53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.” Consider this Think with Google article, where a deep neural network found with 90% accuracy that, “as page load […]

On May 9, 2018, Perficient Digital presented the second edition of its Next10x digital marketing conference in Boston. This year’s theme of “Mastering the Changing Digital Marketing Landscape” was explored by some of the top marketing speakers in the United States. Throughout the day attendees learned not only what they should be doing to be […]

As the General Data Protection Regulation (GDPR) deadline approaches, we’re seeing two general trends: 1) Marketers are moving away from their reliance on third-party data and 2) Upcoming changes to European data privacy rules restricting the use of cookies, meaning that companies will face challenges in tracking prospective customers across the web. As GDPR is […]

With the General Data Protection Regulation (GDPR) set to go into effect on May 25th, 2018, we wanted to run through some highlights for those who haven’t already spent many months knee-deep in research and preparation. So what is GDPR? In a nutshell, GDPR is an effort to standardize data protection regulations across all EU […]

In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough just to build a single great page with the “right answer.” You have to show Google that your site is relevant for the topic in which you want to […]

Building a CMS implementation, teams focus on numerous deliverables – building the user journeys, crafting a beautiful and engaging design and user experience, building and testing editable pages and components, writing the perfect content to tell our story…then we launch – and we’re done, right? Well, no.  At Brainjocks, now Perficient, we’ve built our legacy […]

Implement personalization of Sitecore components based on third-party integrations can be a challenge. This post will share one quick way to accomplish this AND help your content authors out.

For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen takes you on a whirlwind tour […]

Meet your soon-to-be new best friend, healthcare marketers: your website’s chatbot. Surprised? You shouldn’t be. Chatbots are software widgets that can have natural conversations with humans. Building on recent breakthroughs in artificial intelligence, they’re coming on fast and may be commonplace sooner than we all imagine. If they live up to their promise, your hospital’s […]

Since it launched late last year, I’ve been curious about Google Questions & Answers and the potential impact on local SEO and reputation management. With incentives for Local Guides to answer crowdsourced questions appearing on local listings and no Google My Business dashboard integration to manage them at this time, it’s no surprise many brands ignore […]