Digital Marketing

Written by Shilpa Tawar Reach your customers where they are. Your customers are moving from one location to another with mobile eCommerce that is accessible to them via smart phones, iPads, and other devices. A Quantcast Mobile Trends Study showed that mobile web usage in the U.S. grew 110 percent in 2010, while worldwide growth […]

Jim: So Michael, except that New York City  is a great place to visit any time of the year, can you tell me just why Perficient is attending CGT’s Sales & Marketing Summit this week? Inquiring minds really want to know! Michael: Do we really need a reason to ever visit the Big Apple, Jim? […]

For those of us who are passionate about soccer, our favorite event to showcase the talent of our individual countries is about to occur.  As world events take place, companies and brands take advantage of the convergence of different countries and people coming together in one place.  Not to mention the rest of the global […]

How do you build a winning social media strategy? Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview. A Perfect […]

This feature enables you to track those who forward your email to a friend. You can identify influencers who share your emails as well the First Name, Last Name and Email Address of those who receive the forwarded email. To add this feature to your next Marketo email send, complete the following steps. In your […]

Every day I get “targeted” emails from retailers that are designed to appeal to my personal profile and preferences. Much of the content is driven by search history, browsing patterns, shopping cart contents and the assembled profile that the retailer has created for me. Which is great in theory. I want more relevant experiences that are tailored to […]

by Allie Kelly First, search engines used volume of links to identify relevancy and quality of websites. It didn’t take long for webmasters to turn “links” into a marketplace and start buying and selling them regardless of the quality. As a result, volume was no longer a reliable indicator. Instead, search engines started to identify […]

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Perficient Digital immediately launched a series of test ads to see how +Post ads would perform for us. This article will […]

Local Search: What used to be fairly simple has become complicated. On a recent Digital Marketing Excellence Show, Eric Enge interviewed Dave Rodecker, owner of Local Splash. Local Splash is “a business information management and publishing service that provides PR like technology in syndicating rich, structured content to social networks, online local destinations and powering the […]

by Karen Van Ert I’m a consultant, and I focus heavily on marketing initiatives, so that’s typically where conversations I’m involved in migrate. I also like to think of myself as channel agnostic, which seems to be rare in on-line marketing circles. I’m not easily surprised anymore because I’ve seen so many businesses metrics, but […]

You guys. Building virtual reality is exceptionally hard.

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a […]