Digital Marketing

[su_note note_color=”#fafafa”]I recently had to import various data sets as items into Sitecore. There are many tools one can use but I wanted something very simple, something readily available, and yet something powerful and flexible enough to build a reusable component. I figured I would use Sitecore Powershell Extensions.[/su_note] For a treasure hunt we need […]

Google recently announced that they are working to improve click quality for display ads by preventing accidental clicks on the ad. This would make the experience better for both the advertiser and the user. Display ads function differently than search ads due to the fact that they are simply placed on a page in front […]

Get caught up! We have updated this study since this was published. See the latest version: Google Indexing to Tweets Appears to Decline. Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took […]

On Monday I showed you an single icon from NPR One’s website, and I asked you ponder what you might expect to happen if you clicked on that icon, then to post the name you would give the icon in the comments. It’s friday. So, I’ll make good on my promise to reveal the true meaning of the icon […]

Looking for another way to target more relevant audiences with your PPC ads? Working with a tight budget and strict ROAS goals? Try Remarketing in Search bidding! What is it? Remarketing in Search bidding allows you to change your bids by audience. For example, since you know that people who have visited your site in […]

Over the past decade, social media has been utilized by retail and brand marketers to engage with customers, market products and sometimes even to make merchandising decisions. Social promotions, content marketing, sponsored posts and customer reviews are carefully engineered to build consideration, awareness and intent to gain and retain customers. However, now merchants are adding […]

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps […]

Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every […]

I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how an “old school” major brand moves into the social media age. (Get Wayne’s full bio at the end of this post.) Eric: Can you provide us with some background as to […]

From commerce to personalization to cybersecurity to the customer experience, the consumer markets industry is experiencing a huge transformation this year driven by these types of trends. Organizations must transform complex data into seamless and simple operations all while gaining customer insights and services responses. Consumers are more connected than ever due to mobile, social […]

I was surprised to know that designing for people with various forms of literacy issues would benefit literate users. In one study presented in a session I am now attending, I learned it does! Another surprise, about 50% of U.S. citizens report some type of literacy problem. As a result, when we think about digital transformation […]

Just as Paula Cole sang back in 1997, “Where have all of the cowboys gone?”, I wonder, where have all the video in-search ads gone? And while Paula was singing about John Wayne and gender stereotypes in a sarcastic, but oh-so-beautiful tone, I am seriously wondering – where are the videos in paid search results? […]