Digital Marketing

Why Isn’t My Content Getting Shared More? The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get frustrating; you put a lot of time and effort in, just to find a small or nonexistent audience. Never […]

On November 10, 2015, about 100 Boston-area marketers, SEOs, and other professionals gathered at a Newton MA restaurant to hear Perficient Digital’s Eric Enge present his insights on “The Future of Digital Marketing and SEO.” The event celebrated the recent release of the third edition of the highly popular book The Art of SEO, published by […]

Are your pitches to guest post on publishing sites falling flat? Are you trying many different approaches with the same, negative results? Have no fear! Eric and Mark are here to turn your content marketing pitches around! In this episode of Here’s Why, the guys will tell you when and how to pitch, but not […]

Remember Google Glass? That head-mounted computer resembling a pair of glassless eyeglasses? You are forgiven if you have forgotten. Google’s first attempt at ubiquitous computing sure had cachet when it went to market in the spring of 2014 and was dubbed the natural next step in digital-first design. That cachet disappeared less than a year […]

Forming strong relationships with influencers can become the backbone of an effective content marketing plan. However, while you might find yourself trying and trying to get the attention of one, the influencer can still ignore you. In this episode of Here’s Why, Mark and Eric will help you find out why your efforts are going […]

Adobe Campaign includes a command line interface by which administrators and developers can interact with the system via a command line interface, instead of the graphical user interface. Included in this command line interface is a tool for importing and exporting packages directly through the command line. This allows teams and users to more easily share and […]

In my previous post we talked about the major purpose for which the branch templates were originally invented: create different kinds of hierarchies in one click. We covered one of the cases: page hierarchy. Now let’s have a look at another case. Renderings Hierarchy (Case II) Another type of the hierarchy that is often created […]

In this study, we set out to see just how well some of the world’s top eCommerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get […]

In today’s episode, Mark and Eric discuss the findings of Eric’s study: Do eCommerce Sites Completely Mess Up Their SEO? It was a bit troubling to find out that many major eCommerce sites do not implement their SEO tags properly, at all. Only about 25% of the pages we looked at were using their tags correctly. […]

Over the past few years, we have watched social advertising trying to find it’s feet. According to a recent study, social ads have moved out of the toddler phase and they are walking right onto the budget sheets of traditional advertising. 52 percent of companies now have a stand-alone Sponsored Social budget for their brand and […]

Once a upon a time we were creating a website using Sitecore. We met in the conference room and started pretty peacefully. We were peaceful when were discussing how many page types we would need, we were still peaceful when we were talking what rendering we would have on each page type, and then… Someone […]

Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users. Navigation – Think hierarchy. Content is king. Your primary navigation should be logical groupings of the principal content on your site […]