Digital Marketing

The good news about SEO is that anyone with basic intelligence and the motivation to learn can eventually, over time, become an SEO expert. SEO is a potentially lucrative and rewarding profession that does not require a particular college degree. It can be learned on-the-job and from available resources. The bad news about SEO is […]

Being a creative while working at a highly skilled dev firm has provided me a lot of insight on how workflows are changing for the better. The days of building sites from high fidelity compositions are fading fast. Development teams no longer have to wait for “signed off” wireframes and designs before getting started. Content, after all, is […]

Hi FIRST NAME, It’s like nails on a chalkboard…broken personalization. However, personalization and contextually relevant messages will continue to be a highlighted email marketing trend this year. With new technology paving the way, we will likely see more trends emerge as the customer journey evolves and ISPs get smarter. Whatever does happen this year, it will hit […]

2016 had a rough start for music lovers. With so many extraordinary musicians passing, it got me thinking about the impact music has on our lives. Music is both an influencer and a mirror. It creates trends and it reflects them. Of all of the deaths this year, David Bowie’s was the most painful for me personally. […]

Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these videos both fun and informative. For the very first time, they welcome a guest; but not any old guest, a very, […]

As we are half way through day 2 at NRF, large crowds are grazing through the expo halls while innovative speakers are educating attendees on top trends and imperative solutions that are driving the retail industry this year. As the retail industry moves fast and furious, businesses must not only improve customer experience and drive […]

The Google search results page ain’t what it used to be. Almost never do you see anymore the “ten blue links and some ads” that used to characterize a Google search result. In an effort to become ever more useful to its users, Google has been experimenting with many different ways of getting us more […]

Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide with a relevant news event or it happens to get in front of the right influencers, and zoom, off it goes. But in reality, there are certain commonalities that most viral […]

Part 1 of this post shared some ways that I’ve seen user experience debt burgeon from projects. This includes all manner of usability flaws and poor experiences. Here, Part 2 offers a strategic framework for addressing those problems. It’s divided into the following 3 sections as “Why”, “What” and “How.” Purpose. Why do we want to improve […]

The 2015 2H Digital Marketing Outlook report from the Society of Digital Agencies was recently published. It’s a sort of “State of Digital” report, so our teams here are very interested in what it has to say. I found it interesting the way that SODA defines “digital marketing” to cover what I would simply refer to as “digital”…or […]

I recently attended an excellent webinar “Ask the Experts – Adobe Target New Features” presented by Adobe’s @kimenwarner. During the webinar, Kimen mentioned a very exciting new feature coming to Adobe Target in February 2016: AT.js. AT.js is the new client library for Adobe Target, replacing the legacy mbox.js. This new client library is currently in […]

In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Perficient Digital we had a unique opportunity to assess how much of a difference this made. We had made before and after “snapshots” of over 133,000 tweets […]