Digital Marketing

On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes. We focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session with questions from the audience. Some key areas that brought out some gems include: How […]

Has your company been wanting to redesign its website, but can’t agree on the best course of action? Let’s say you hire the best designers in town to give your site an entirely new look and feel. It looks great, but does that mean it’s going to make you more money? Not necessarily. Companies like […]

Some things, such as electrical repairs or your site’s search engine optimization, are better left to an expert.  In this episode of Here’s Why, we explain why SEO isn’t for amateurs and what it would take to become a true expert level person in that field! Don’t miss a single episode of Here’s Why. Click the […]

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

What is Anchor Content and why is it now essential for effective content marketing? Eric Enge explains in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources mentioned: Buzzsumo/Moz joint study on […]

Originally published September 2014. Extensively updated May 2016 “If ya liked it then you shoulda put a ring on it” sings Beyonce. She’s saying, if you really want someone, be willing to have your name associated with them. I won’t sing to you (believe me, you should be thankful), but I am going to tell you: if […]

Updated 6 February 2017 – originally published 2011 You may have heard that you need to be concerned about keyword density. What is it? Keyword density is a measurement of the percentage of occurrences of a given keyword (or phrase) on a page out of all the words on a page. For example, if you have a […]

Today I’m publishing the third of our detailed studies on Google’s rich answers in search. Google continues to make major investments in showing rich answers (sometimes called direct answers by others) above the regular search results. At Perficient Digital, we’ve been tracking the growth of rich answers since December of 2014. I’ve published two studies […]

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

If anyone promises you they can do good SEO for your site “instantly” or with a few simple tricks, run–don’t walk–away! The truth is, truly valuable SEO takes time to accomplish. Why? In this episode of Here’s Why, Eric Enge and Mark Traphagen explain all that goes into effective SEO, and why that takes time […]

Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want. Plucking images, layouts […]

The marketer’s tool box is big and growing even larger each year. We have all heard the Capital One  “What’s in your Wallet?” commercial.  The implication is that this credit card is the one and only card you need.  During a presentation, it was mentioned that, on average, a marketer uses at least seven marketing […]