Content Marketing

As you’re probably aware, search engines are getting smarter. Not only that, Google is also becoming more in-tune with the intent behind users’ searches, with the objective to provide more comprehensive content that follows the mindset of the searcher rather than just a simple, literal answer to their query. Because of this, websites with fleshed […]

This poor waiter is never going to satisfy all of Mark’s demands. But marketers can never give up on trying to satisfy the comprehensive needs of searchers. In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals what comprehensive content is and why it is so key to SEO success […]

Customizing warning messages in Content Editor can be tricky. We’ll guide you through two scenarios that can give you the power to customize your messages when you’re deleting a page or customizing the confirm/delete dialog message in Content Editor.

Oh no, another pollster at the front door! Will his survey give a true picture of the actual opinions or the participants? That depends on many variables. It’s the same with studies and tests we do for digital marketing and SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge […]

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

If you’re looking to explore new avenues to expand your reach—and the depth of affinity—podcasting may be the perfect channel for you. Did you know: 48 million people listen to podcasts weekly and 16 million are “avid podcast fans” They’re more likely to follow companies and brands They are more likely to subscribe to Netflix […]

What is My Content Production Approach? Building a content production approach is critical to a successful implementation of Adobe Experience Manager. By carefully considering the business needs, goals and objectives, you can start with a content production approach that will enable your team to successfully leverage Adobe Experience Manager to create a pipeline of relevant, […]

In previous posts, we have discussed how Snippets can make your life easier.   Well, there’s another feature we’ve added to SCORE to make using Snippets easier even for the most novice content administrator – macro renderings. The Opportunity Atomic design provides flexibility for user experience and empowers content authors to change not only content but […]

One of the most common content structures in Content Management is articles. Articles are self-contained pieces of content relating to a single subject. This can range from blog posts to knowledge base articles, to news articles. Articles pose a challenge in Content Management as they don’t follow the content structure of the rest of the […]

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc., a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. By acquiring […]

George has another harebrained scheme, but he needs to get Jerry’s cooperation for it to work. Can he sell it to Jerry? Was getting Kramer involved a good idea? (Is it ever?) That gang may never work together well, but your digital marketing channels must for you to succeed. In this episode of our popular […]

We know the tipping point has passed: more web traffic comes from mobile devices than desktop. Still, your web content strategy, if it has embraced the “Mobile-First!” mantra, is probably in an early stage of transformation, most likely reflected in UX, design, and technology solutions to optimize how your content displays on mobile devices. Of […]