I recently attended the annual Tableau user conference in Austin, TX. They had record attendance this year with over 13,000 attendees. This highlights Tableau’s popularity and its reception in the marketplace. The big news was the keynote, which reviewed Tableau’s Three-Year Roadmap. Highlights included: A new data engine for faster analysis Project Maestro: A self-service […]
Data + Intelligence
Updating Page Titles with AEM LiveCopy
In my previous post about AEM LiveCopy, I showed how this powerful tool could be used to manage multiple variant-based sites such as dealer or branch sites. Recently, I found another trick which can help make LiveCopy even more powerful and easy to use. Why Isn’t My Title Updating?? By default, AEM excludes certain properties from […]
5 Steps for Optimizing the AP Process for OCR
Optimizing your Accounts Payable process for OCR goes far beyond just asking your vendors to redesign their invoices for OCR. Here are five key steps to optimize your AP process for OCR: Capture the documents as early as possible in the process and in their original format One of our clients was receiving invoices […]
Six Questions to Guide Your Personalization Strategy
Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]
Hybrid SCD implementation in Informatica
What is Hybrid SCD? Slowly Changing Dimension (SCD) Type 6 is also called as “Hybrid SCD” that combines three fundamental SCD techniques. Type 6 can be used when you want to maintain complete history and would also like to have an easy way to manage current version. The point of “type 6” or “Hybrid” processing […]
Best Practices for Upgrading to Datacap 9.0
For anyone who attended this year’s World of Watson conference, you probably already know about some of the game-changing features that are now available in Datacap 9. For those of you who are still on Datacap 8.0.1 or 8.1, now is the time to think about upgrading to version 9 so that your organization can take […]
Keys to Establishing (or Maturing) a Governance Program
From my last blog entry, we have a starting point for working on the governance program (through conducting an assessment or audit and defining or confirming the strategy.) Now it is time to actually do something! This blog is partially titled “establishing (or maturing)” because the structure and approach can be applied whether you are […]
3 Reasons to Attend IMC in December
1. IMC offers a great opportunity to network with your peers and meet new people. The event is big enough that you probably won’t get a chance to say “hello” to everyone but small enough that it’s easy to find people. It’s not like we’ll have tens of thousands of people running around. 2. It’s not product-specific […]
Is Data Warehousing Dead?
In my recent interactions with IT practitioners and leaders either on the software vendor side or on the business side, a common question keeps coming up. With the rise of Big Data, are data warehouse initiatives dead? My answer to them is a resounding NO. To clear this notion, let us discuss the commonalities which […]
Infographic: A Guided Approach to Personalization
In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]
Initiating a Governance Program – Figuring Out Where to Begin
So far in my blog series we have defined what Governance is and reviewed some things to think about to sell the need for the program in your enterprise. So, now we’ve gotten a green light, so where to begin? To me, Governance is not unlike Enterprise Architecture in that, even without a formal program, […]
How CNN’s Presidential Election Coverage Helped My Mother Finally Understand What I Do For a Living
When I left work yesterday, I had no intention of watching the election results playout hour-by-hour on my television. In fact, I planned to spend the night catching up on Narcos episodes before heading to bed to get my recommended eight hours of beauty sleep (no comments.) By about 9:30 pm, I couldn’t resist the […]