Analytics

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

While Adobe Summit has a wide range of focuses, data seems to be a pretty big emphasis, especially with the the data co-0p and key predictive capabilities.  Hence another analytics session.  This particular one focused on best practices and getting past the basics. He started out with a couple polls, most of the attendees basically […]

Jon Bates Group Product Manger Data Science and Machine Learning, gave a session on how to gear up for higher analytics maturity.  Most people have nailed descriptive analytics but are now being pushed to take it to the next level.  Jon wants to provide a vision of what that maturity is. How to do it: […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]

  Are you excited for Adobe Summit? I know I am! We’re now down to the last few days before Adobe Summit starts on March 22nd and I’m getting my bags packed. This year, I’m bringing something new: a video camera! Every day, I’ll be sharing a video of my thoughts, insights and views on […]

Part of every implementation requires multiple environments, load order rules, data collection processing and User Acceptance Testing (UAT). Unfortunately, there currently isn’t a solution in the market that can unify all these moving pieces due to the complex nature of data collection but I have a list of tools that can make your life easier […]

Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! (Want a quick summary of the results? See […]

The CIO article, “Is it time for CIOs to step up and rule the digital world?” asks a good question. Can the CMO better lead a digital transformation and align IT with what is increasing a digital business than the CIO? This is an oversimplified question asking who but not what needs to be done? […]

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

Jay Kerger and Loni Stark provided an entertaining review of best practices for content marketing on the last of the Adobe Summit 2015. Marketers need to execute effective content strategies to deliver great customer experiences.  That doesn’t mean creating more and more content, but rather it means creating better, more engaging and more intelligent content for your […]

My notes from an interview with Nate Silver, founder of  FiveThirtyEight.com, at Adobe Summit: Question: When did you say you could have a profession in number and stats? I don’t know when really but I took a boring consulting job right out of college.  In my spare time I started working on a program to […]