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Gartner PCC – User Experience Platform Update

Gene Phifer spoke about the trends in what Gartner calls the User Experience Platform (UXP). The big change from last year appears to be a split in the emerging UXP market into Suite vendors and Lean vendors. Gartner sees many vendors, such as IBM, Microsoft, and Oracle expanding more and more into the Suite side […]

Adobe CQ5 as a Portal

We’ve seen a lot of interest in Adobe CQ5 lately. One question that comes up a lot is about CQ5’s portal capabilities. Michael Porter blogged last year about the trend of Web Content Management systems to become more portal-like (see Web Content Management’s Trend Towards Portals). It is true that overall CQ5 has lots of traditional […]

Adobe Analytics Experience Management

Gartner Magic Quadrant for Horizontal Portals 2011

On October 28, 2011, Gartner updated their Magic Quadrant for Horizontal Portals. While not much has changed from 2010 in the leader’s quadrant, there are a few new names on the chart in the other quadrants. In the pictures here you can see the 2010 version compared to 2011. Microsoft, IBM and Oracle continue to […]

Adobe Analytics Experience Management

12 Cool Things you can do with Unica’s Affinium NetInsight

Next up in our series of cool things about analytics article series, is Unica’s Affinium NetInsight. This package is packed with power, yet is simple to use, is easy to install, and is also available on demand. To get a better understanding of some of the key capabilities of this tool, I spoke with Akin […]

Analytics

Javascript location and Analytics Accuracy

Last year in our Web Analytics Shootout report we discussed the effect that Javascript placement has on the collection of analytics data. For example, you can place your analytics Javascript at the top of you page (right after the opening <BODY> tag, or even in the header), or at the bottom of your page (right […]

Analytics

10 Cool Things you can do with IndexTools

One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we went through 10 cool things you can do with IndexTools. Here they are: 1. […]

Analytics

11 Cool Things you can do with HBX Analytics

Next up in our series of cool things about analytics article series, is Visual Sciences’ HBX Analytics. To help me learn the ropes of HBX Analytics, I had the capable help of Ali Behnam, who works in professional services at Visual Sciences. What you will see in the points below is a highly configurable application […]

Analytics

10 Cool Things you can do with Clicktracks

One of the web analytics packages that we have been evaluating during our Analytics Study is Clicktracks. Clicktracks offers a powerful analytics capability, at an affordable price. So as part of our 10 Cool Things analytics article series, I thought it would make sense to dig into it a bit deeper. I sat down with […]

Analytics

Web Analytics and Cookies

This article will review the several different ways that analytics software packages implement first-party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesting implications on the overall capability of the package. These will also be identified and discussed. When contacting an analytics vendor […]

Analytics

When to use JSR 286 vs JSR 168 for portlets

Some confusion exists in the portlet development community, because many vendors tout their compliance with JSR 168 standards and less rarely talk about JSR 286 compatibility. I think this is mostly due to the fact that prior to JSR 168 becoming mainstream, the standards were loose and vendors built to their own specifications. So becoming […]

Adobe Analytics

Jim Sterne on Social Media Metrics

Key Points Jim provides a great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency […]

Analytics Digital Marketing Social Media

Adam Lewis Interviewed by Eric Enge

Adam is a digital strategist who specializes in online marketing strategy, site optimization and analytics, search engine marketing, product, and social web integration. Adam was most recently a Senior Product Specialist at Google Latin America in their Buenos Aries office and has worked with clients that include the New York Times, Zappos, Adobe, and Salesforce. […]

Analytics Digital Marketing