Customer Experience + Design

  It seems like every other day we’re reading about pharmaceutical companies developing mobile apps, or at the very least, investing in companies that develop them. And that’s for good reason: They work. They help researchers learn about disorders. They help educate patients on their conditions and provide treatment recommendations. They help with patient adherence. […]

So many clients ask for a logo, and then think, “Great, I’m done! Here is my brand.” Not to be the bearer of bad news, but actually, no. Your logo isn’t your brand. Of course, it’s one aspect of it, but it’s really not the most important part. The Designer Perspective One of my biggest challenges as […]

With the new the lightning experience Sales Console, Sales users will now have the convenience and flexibility that the service console has for service. After attending today’s Dreamforce session, I think the three best takeaways are: Navigation with tabs in the Sales Console Sending rich, tracked emails with Pardot Engage Easy import of new contact […]

The customer. All this time, that’s the person you’ve kept in mind as you’ve carried out your marketing strategy. But not every customer is at the same place in his/her journey. Some might be reading a post about your company on Facebook. Others could be comparing your products to a competitor or looking for support. […]

To remain a leader in healthcare, Northwestern Medicine is looking for new ways to collaborate across the health system enterprise to enhance the quality of care and improve efficiencies. With this in mind, Northwestern Medicine established Northwestern Medicine Physician Partners (NMPP), a population health management program. NMPP is built on the foundation of a shared […]

Design personas are user research models employed in various fields of design. Software design teams have been embracing personas in their work since roughly 1999, following Alan Cooper’s published work on goal-directed personas in his “Asylum” and “About Face” texts. They’ve become a user research staple, and the must-do-method for most of the products and services […]

Millennials have set new precedents in consumer marketing, placing increased importance on transparency, relevancy and engagement. But do their shopping habits have an effect on how they prefer to engage with B2B marketers? Based on the Millennial study series conducted by IBM, the answer is simple: absolutely. With Millennials influencing more B2B purchasing decisions for their companies than […]

Summer is almost behind us and fall is starting to turn the leaves brown and the air crisp and if you are anything like me, this means one thing – Fantasy Football time is here!! With the season starting this week, all fantasy players have their rosters set and leagues ready to go. Can you […]

We have all seen the pictures of the paved walkway with a dirt path off to the side. The paved walkway representing design and the dirt path representing user experience. In today’s complex healthcare environment, user experience is becoming increasingly important. In fact, designing and reacting to patient and member interactions is the foundation for […]

In 2009, our Google Search Appliance practice was a practice of one – me.  By the end of the year, Shruti Sundaresh had joined me as a co-developer on our first large project.  Her programming skills and experience with web content management systems and data migrations were invaluable.  Shruti has recently started to transform our GSA practice […]

Northwestern Medicine (formerly Cadence Health) recently chose Epic to manage their population health initiatives and value-based care relationships across the continuum of care. Rob Desautels, Director, IT, Northwestern Medicine, recently joined Perficient for and educational webinar on leveraging Epic Cogito to enable value-based care. In the above snippet from the webinar, Rob delivers a detailed […]

  How to create a cluster using Websphere Application Server ND v7.0: Prerequisites: Install the WAS ND v7.0 along with the required components and test for its successful installation. Steps: First step is to create a profile. Profiles can be created either by using the Profile management Tool (PMT) or command prompt based on the OS […]