Customer Experience + Design

Healthcare CIO Series: Interviews with David Chou, CIO I am teaming up with CIO David Chou (@dchou1107), an executive with more than 13 years of experience in the healthcare industry to bring you a series of blog posts that provide a unique perspective on some of the healthcare industry’s biggest trends and challenges. David has […]

  A few days ago, I read an article in The Atlantic about precision medicine. But it wasn’t about developing drugs for individuals with specific biomarkers. Instead, it discussed a simpler form of precision medicine that can prevent serious adverse events (SAEs). This method can actually fit in your wallet. It’s a card that houses […]

What happens? Everyone and their mother freaks out. The world literally stops spinning! Well, maybe not literally, but figuratively. In case you didn’t notice, Google Drive crashed today: And Twitter has lit up with everyone’s thoughts. From lighthearted and silly to downright angry, here’s what a few people had to say about the sudden blackout […]

IBM Commerce and Silverpop launched a new product this year to the general public: The IBM Marketing Cloud. This flagship product alters the way organizations can engage with their customers and is built to personalize and automate engagements across all channels. One of the key components of the cloud is mobile which enables organizations to […]

IBM Insight, the premier big data and analytics user conference, is quickly approaching and we’re excited to connect with you at the event. Perficient is proud to be a Gold Plus Sponsor of IBM Insight 2015, which is being held October 25-29 in Las Vegas. Visit us at booth #751 in the EXPO Hall, where […]

Today through Friday, I have the opportunity to attend the IBM Leadership Alliance in Boston. The Leadership Alliance will be focused on Mobile, Social, Analytics, Content and Forms as well as Cloud. I am excited to see what IBM is going with products such as Verse, Connections, WebSphere Portal, WebSphere Content Manager and Forms Experience Builder. […]

The Power of the Journey A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway A picture of what activities the target audience does and when they do them Sounds simple, right? But it’s fueled by a lot of variables working in harmony. The Importance of Alignment Elements like technology platforms, qualitative […]

  I recently read an article from McKinsey & Company about the digital revolution that needs to occur in order for the life sciences industry to be successful in today’s age. This is the same digital revolution that helped transform other industries, such as financial and retail. Like I mentioned in one of my previous blog […]

Engadget has an article about the end of a decade long patent war between Microsoft and Google.  This is good news at a variety of levels.  As the article note, they both finally realized that most of the arguments are about moot points where the cat is out of the bag.  My favorite part is […]

Expect me to say you need heart, brains and courage to better understand your customers? While that may be true, that isn’t the moral of this story. Because here’s the simple truth – this isn’t about you or me. This is about your customers. Don’t worry. There’s a lot of residue left from an age […]

  Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. 

There are many ways to improve the health and longevity of humans, but one of the greatest transformations in public health could be in the form of an automobile. In a recent article in The Atlantic, researchers estimate that the driverless car could reduce traffic fatalities by up to 90 percent by the middle of […]