Customer Experience + Design

One of the challenges I’ve had over the last few years is how to easily manage multiple AEM instances concurrently. Over the last few years, I’ve often had to have several different AEM instances running during the course of the day, whether it be different versions, client codebases or for just for standing up a […]

  ZS Associates, a global company that offers sales and marketing solutions to a variety of industries, has released its 2015 annual report, which takes a comprehensive look at how pharmaceutical companies are marketing to physicians. 

INTEGRATE CLINICAL AND CLAIMS DATA TO ENABLE POPULATION HEALTH MANAGEMENT INSIGHT Technology-enabled population health initiatives have traditionally relied solely on either clinical data or claims data. While this method has value, there is a tremendous opportunity for healthcare organizations to take population health efforts to the next level by integrating both clinical and claims data. […]

Last week, we announced that Perficient has acquired Enlighten, a digital marketing agency with great expertise and experience delivering digital strategy, user experience, marketing technology, digital media, and marketing analytics solutions. Adding Enlighten to Perficient further accelerates our capacity to help the world’s leading enterprises digitally transform, and we’re thrilled to add another team that couples excellent […]

TREND #1: ALIGN CLINICAL, QUALITY AND FINANCIAL ANALYTICS TO ENABLE VALUE-BASED CARE Healthcare organizations today are being challenged to reduce costs, improve care coordination and outcomes, be patient-centric, and provide more with less. And they are doing all of this while trying to adhere to regulatory requirements and untangle the entrenched web of inefficiencies that […]

It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research. But if you’re just getting started with SEO or creating content for your company, it can be easier said than done. After all, how can you know for sure if you’re targeting the right […]

It is hard to believe we are in December already! Where has 2015 gone? We are still entrenched in the transformation of healthcare and it will be interesting to witness the continued evolution in 2016. One area that will continue to be a focal point for healthcare organizations is analytics and the ability to transform […]

In a recent post on Healthcare IT News, Healthcare Analyst Skip Snow (@SkipSnow) interviewed Epic President, Carl Dvorak, on Epic’s approach to population health. During the interview Dvorak emphasized the importance of closing gaps across the continuum of care and integrating data from external systems: “We also work to help create a population health management […]

  For several years, the FDA has been the center of scrutiny for not having an official social media policy available on its website. According to the Union of Concerned Scientists, the FDA was the only one of 17 government agencies not to have social media policy…until now. 

The world of SEO is fraught with perilous pitfalls. Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs). 1. Avoid Negative Ranking Factors for Local SEO Not only can smart SEO help elevate your presence in search results, […]

Did you know Perficient has a healthcare blog weekly eDigest? We understand how busy you are and how it can be a challenge to keep up so we have produced a weekly eDigest that delivers a snapshot of our best content right to your inbox every Sunday evening. To sign up all you have to […]

YouTube is inarguably the web’s most dominant force in online video. But did you also know that YouTube is considered the world’s second-largest search engine? That’s based on the incredibly high level of search volume its internal search function receives, outpacing both Bing and Yahoo combined. This also means that if video plays a significant […]