Customer Experience + Design

Search is part of the human condition. We are born to being inquisitive and receptive to learning. Discovery has been part of our history for as long as we’ve had historic records. For example, Christopher Columbus sailed to find something. Today, we’re now at a point where the canvas has shifted from a “sailing ship […]

Maintaining great service in the healthcare industry is a challenge, especially when technology serves as a barrier. One leading United States insurer had this challenge, as leadership discovered that their customer service associates were handling upwards of 20 different applications when handling member telephone inquiries. With three million calls per year and long resolution times, […]

Are you going? This small conference is an Asset Management/Reliability gem! As a Silver sponsor, Perficient will be discussing “Do you have the right Systems and Tools to function at a high level in the Information Age?“.  IoT has become a huge buzzword in the industry, but what does it mean and how do we […]

In a recent blog post, I mentioned the three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, e-Commerce), digital consumers have never had so many options.  Yet, we’re also a demanding bunch. In many way, the path to purchase has never […]

This week is the draft for the National Football League (NFL), the professional sports equivalent to job hunting for college football players. Over several days, young student-athletes await their fate of being chosen by one of 32 NFL teams for the chance to make millions, play on national television, and win the Super Bowl. All […]

Part 2 in this series talked about defining the purpose for resolving UX debt. Why do your designs matter to you and your business? This post will suggest ideas for the next step: assessment. What needs to be done to improve your designs? Nothing fancy. Just a map of where you are and where you want to go.   Assessments are categorized […]

My colleague, Mark Polly, wrote a post on Perficient’s digital transformation blog that highlighted the current state of digital marketing across various industries, including financial services. An infographic from CMO.com, an Adobe-operated website that offers digital marketing insight for chief marketing officers and senior marketing executives, indicates that digital channels are increasingly influencing product sales […]

I am excited to introduce the Application Indexing Protocol! AIP, for short, allows any application to proactively make itself indexable by a variety of third-party enterprise search engines. Unlike traditional connectors (created by search engine vendors or systems integration companies), application developers can now choose exactly what they want indexed and the best way to do it. Applications can choose […]

In the application server world, clustering is typically implemented to promote redundancy and scalability, subsequently with a goal toward high availability—that is maintaining uptime on customer facing sites or services. It’s a common assumption that these same concepts apply when it comes to clustering on Adobe Experience Manager 6.x. Right? Not so fast. If you […]

A retail leader in automotive replacement parts and accessories is always looking to increase employee collaboration and speed of business. While there were technologies in place, information was spread out over four intranet sites serving different audiences as well as a SharePoint site. For employees looking to assist car and body-shop owners with the auto […]

Last week, I wrote a post about an article published by McKinsey & Company in which they interviewed 20 pharma executives about how they’re handling digital transformation. The article was jam-packed with great information, so I wanted to highlight a few more points for you.