Mario Greco, CEO of Zurich Insurance Group, one of the world’s largest insurance companies, sat down with CNBC following the release of the company’s Q4 2017 earnings. He shared his views on how the industry is doing as a whole, as well as how Zurich is maintaining its leadership position in such a competitive environment. […]
Customer Experience + Design
Key Strategic Initiatives in the Airline Industry
If you listen closely to industry executives, you’ll note that many of them typically hone in on several key strategic initiatives. Naturally, there’s a crossover between them, and each one can affect the other. Operational performance or operational reliability is one. Customer satisfaction, customer loyalty, or brand strength is another. Last but not least are […]
[Guide] 2018 State of the Car Rental Industry
Everyone in business knows: if you’re too late to the game, your competitors can overstep your position and take away market share. But it can be incredibly challenging to determine the right time to pivot and focus on the trends that may completely transform an industry. Enterprise Holdings, Hertz Global Holdings, Avis Budget Group and […]
MarTech: 5 Disruptions Happening to Marketing
What trends do you think are disrupting marketing right now? GDPR? Advertising overload? Privacy concerns with Facebook? While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology. AI, AR, ChatBots, Bots, and many […]
[Guide] 2018 State of the Airline Industry
The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]
[Guide] 2018 State of the Insurance Industry
Creating value for customers, employees, partners, and shareholders has always been the core objective of insurance companies. Today, the only difference is that stakeholder expectations are evolving faster because of technical innovation. While expectations are increasing, it is becoming more challenging to establish and retain relationships, and grow at more profitable levels. Our new guide […]
Perficient’s Award-Winning Partnership with Salesforce
Take a closer look at Perficient’s award-winning partnership with Salesforce. We have implemented more than 3,000 Salesforce solutions that empower businesses to become more responsive, efficient, and relevant. Whether you’re looking to drive efficiency, insight, reliability, simplicity, scale, or collaboration, we’ll unlock the right Salesforce solution for you. 2016 Salesforce Partner Innovation Award The 2016 […]
Artificial Neural Networks: Solving Challenges in Health Sciences
There is a lot of buzz in healthcare and life sciences right now around Artificial Intelligence, and the potential uses for Artificial Neural Networks (ANN) and Deep Learning to solve for all manner of messy and complex problems. Deep-Learning software attempts to mimic the activity in layers of neurons in the neocortex[1], this includes cognitive […]
The 2018 MarTech Landscape is Here
Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart. Scott has produced The Marketing Technology Landscape chart since 2011. The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc. While the chart […]
Augmented Reality and Revolutionary Holograms in Healthcare
Increasing amounts of companies are tirelessly working on ways to capitalize on their use of virtual reality and its friend in technology, augmented reality. The current options are predominantly for entertainment purposes such as; designing advanced video games, 3-D movies, and more. However, with multiple opportunities focusing around visual, augmented reality has the chance to […]
Upcoming Webinar: Easy Access to Critical Information: Content Reports in AEM
🕙 It’s almost time! In just under a week, on April 24th, I will be presenting at the next Ask the Community Expert session about AEM Content Reports. I previously covered AEM Content Reports in my post New From Perficient Digital: Content Reports in AEM. This webinar will go deeper and show you […]
Extreme Customer Experience Makeover
Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]