Customer Experience + Design

It’s a Summer ’18 Release Salesforce Service Cloud Party! The Salesforce Summer ’18 Release is here and it’s time to celebrate the arrival of new Salesforce Service Cloud features! These enhancements will allow you to boost agent productivity and streamline your business. You can lighten your teams workload by building Einstein Bots to deflect routine […]

Today, insurance companies remain heavily focused on growth, productivity, and efficiency. That is, how can they generate more revenue and increase profitability? How can they get a bigger piece of the pie in a market that offers customers so many options? How can they create more value for shareholders? The answers to these big questions […]

Must-Know Salesforce Updates What You Need to Know About Financial Services Cloud Field Service Updates in Summer ’18 that Will Change How You Work Self-Service or Bust: Why Connected Customer Portals are Vital to Customer Experience 6 Easy Ways to Personalize Your Campaign Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application […]

Operational performance (or operational reliability) is about running an airline like a well-oiled machine. Pun intended. It’s about on-time performance and completion rates. It’s about reducing involuntary denied boardings and the rate of mishandled bags. It’s ensuring that continuous improvements and efficiencies are always in motion. A smoothly run airline enhances customer perception, satisfaction, and […]

Mario Greco, CEO of Zurich Insurance Group, one of the world’s largest insurance companies, sat down with CNBC following the release of the company’s Q4 2017 earnings. He shared his views on how the industry is doing as a whole, as well as how Zurich is maintaining its leadership position in such a competitive environment. […]

If you listen closely to industry executives, you’ll note that many of them typically hone in on several key strategic initiatives. Naturally, there’s a crossover between them, and each one can affect the other. Operational performance or operational reliability is one. Customer satisfaction, customer loyalty, or brand strength is another. Last but not least are […]

Everyone in business knows: if you’re too late to the game, your competitors can overstep your position and take away market share. But it can be incredibly challenging to determine the right time to pivot and focus on the trends that may completely transform an industry. Enterprise Holdings, Hertz Global Holdings, Avis Budget Group and […]

What trends do you think are disrupting marketing right now?  GDPR? Advertising overload? Privacy concerns with Facebook?   While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology.  AI, AR, ChatBots, Bots, and many […]

The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]

Creating value for customers, employees, partners, and shareholders has always been the core objective of insurance companies. Today, the only difference is that stakeholder expectations are evolving faster because of technical innovation. While expectations are increasing, it is becoming more challenging to establish and retain relationships, and grow at more profitable levels. Our new guide […]

Take a closer look at Perficient’s award-winning partnership with Salesforce. We have implemented more than 3,000 Salesforce solutions that empower businesses to become more responsive, efficient, and relevant. Whether you’re looking to drive efficiency, insight, reliability, simplicity, scale, or collaboration, we’ll unlock the right Salesforce solution for you. 2016 Salesforce Partner Innovation Award The 2016 […]

There is a lot of buzz in healthcare and life sciences right now around Artificial Intelligence, and the potential uses for Artificial Neural Networks (ANN) and Deep Learning to solve for all manner of messy and complex problems. Deep-Learning software attempts to mimic the activity in layers of neurons in the neocortex[1], this includes cognitive […]